
Issey Miyake International Co., Ltd., a world-renowned fashion brand, was founded in Japan in 1971, a brand of Shiseido in Japan, a clothing brand that is popular all over the world and publicizes a distinctive Japanese national style, one of the world's most well-known designer brands, an internationally recognized Japanese fashion brand, and an excellent world women's clothing brand that shocks the world
Issey Miyake is not the first Japanese fashion brand to be recognized internationally, but it is the world's finest womenswear brand rooted in Japanese national values, customs and values. His products are something that is popular all over the world, but it also exudes a distinctly Japanese national style, which not only establishes his own international status, but also establishes Tokyo as an international fashion capital.
Issey Miyake, the founder of Issey Miyake, established Issey Miyake Design Studio in Tokyo in 1970, and since then has established Issey Miyake International, Accessories, Europe, and the United States.
Issey Miyake is a great master of art, and his fashion is extremely creative, combining simplicity, basics, and modernity. Issey Miyake seems to have always stood apart from European and American haute couture, and his design ideas can rival almost the entire Western fashion design world, a new design style that represents a new direction for the future.
Issey Miyake's designs extend directly into the realm of fabric design. He applied modern technology to traditional fabrics that have been handed down since ancient times, combined with his personal philosophical thoughts, to create unique and incredible fabrics and clothing, and is known as the "fabric magician". Issey Miyake always works with the fabric before designing and making it, wrapping it and draping it over himself, feeling it and understanding it, saying, "I always close my eyes and wait for the fabric to tell me what to do." ”
Issey Miyake was so demanding of fabrics that it was not uncommon for fabrics to be processed and improved hundreds of times by fabricators themselves. As a result, the fabrics he designs are always unexpected and have magical effects. For example, traditional quilted cotton cloth is used to a unique effect by Issey Miyake, who prefers straw-woven Japanese pattern dyeing, crepe fabrics and non-woven fabrics. Likes black, gray, dark tones and Indian dyes of tying. Issey Miyake's use of obscure tones is steeped in oriental sensibilities. He likes to use large patches of fabric to change the look, which reinforces the wearer's personal integrity and makes his designs eye-catching and distinctive.
Issey Miyake is a master of cubist design, and his clothes are reminiscent of traditional Japanese costumes, but these forms of clothing are not the same in Japan. Issey Miyake's clothes are devoid of commercialism and are all dreamy initiatives, and his clientele is upper-middle-class avant-garde people from the East and the West.
Pleats Please is the most direct impression of the Issey Miyake brand by the general public. Issey Miyake has been fascinated by pleated crepe for many years, experimenting and developing its materials, and in his design studio, four walls are lined with his prototypes – all kinds of pleated crepe.
Back in the early '80s, Issey Miyake made his mark on the Parisian fashion scene with a collection of Pleats Please. Around 1992, he launched his ruffle collection.
At the invitation of Issey Miyake, an artist painted the classical painter Ingres's masterpiece "Spring" on a long dress. The fabric of this skirt is polyester polyester with folds. Another famous Issey Miyake ruffled fashion is a tri-color dress with a hem that looks like a folded paper lantern. If the model's body movements are casual, the garment will also show dynamic folds.
Issey Miyake thinks humanely in her designs. He believes that people need clothes that are ready to wear, easy to travel, easy to keep, and comfortable to keep, rather than clothes that need to be maintained all day and often delivered to the dry cleaners. Therefore, the pleated fabric designed by Issey Miyake can be rolled up at will, tied into a ball, and can be opened when it is about to be worn. It was a revolutionary event in the fabric of the garment. Issey Miyake has established himself in the talented Parisian fashion scene with his quirky wrinkled fabrics. He designed three pleated fabrics to suit different needs: lightweight, easy-to-care and iron-free.
Pleats Please is more than just decorative art, and it's not just about being easy to care for. He fully considered the shape of the human body and the characteristics of movement. When the machine presses the pleats, he directly adjusts the pieces and folds according to the needs of the human body curve or shape.
Issey Miyake's pleated garments, when laid flat, are like sculptures, with three-dimensional geometric patterns that conform to the curves and movements of the body. This oriental mysticism, which is diametrically opposed to Western aesthetics and ready-to-wear traditions, has driven Parisians crazy all at once.
Issey Miyake has won many awards, including the Japan Fashion Editors Club Award and the Menich Fashion Newspaper Award. His fashion is creative, rustic, basic and contemporary.