Xtep's children's clothing and children's shoes brand focuses on children aged 3-14 and is committed to providing children with a more comfortable wearing experience as a large-scale professional supplier of sporting goods

Xtep (China) Co., Ltd., a leading sportswear company in China, was officially listed on the Hong Kong Stock Exchange on June 3, 2008, and is a large-scale sportswear enterprise integrating the comprehensive development, production and sales of sports shoes, clothing, bags, hats, balls, socks, etc.

In 2012, Xiamen Xtep Children's Products Co., Ltd. was established and officially entered the children's clothing industry. Xtep Kids' strong strength comes from the full support of its parent company, Xtep Group. In view of the current brand status of the domestic children's wear industry, Xtep Kids is looking for a brand differentiation development strategy, advocating the release of children's nature and caring for children's healthy and happy growth. Concentrate all available resources to create a new brand promotion model in the industry.

Xtep Kids adheres to the mid-to-high-end product positioning, the price positioning of third- and fourth-tier cities, focuses on the group of children aged 3-14, and pays attention to the consumption of children's goods by white-collar parents. It aims to provide cost-effective and rich categories of children's sports products, bringing consumers a relaxed and comfortable experience and a value-for-money purchase experience.