A well-known brand in the professional women's wear industry, a modern enterprise focusing on the design, production and sales of white-collar fashion products, which is well received by the market for its unique design style and high-quality craftsmanship
White-collar workers - an authentic Chinese brand that grows up at the feet of the Son of Heaven and only serves elegant women.
Determined to become a representative of oriental art, the high-end ready-to-wear brand white-collar (WHITE COLLAR) was founded in the last 6 years of the last century, after 16 years of painstaking management, white-collar has become a well-known brand of high-end ready-to-wear in China. Leading the trend in the unconventional fashion industry is the vane of China's fashion trends. The never-ending innovative design, the perfect application of visual arts, the distinctiveness of the business philosophy, and the subversive marketing model outline the successful brand image and high-style brand realm of white-collar workers.
At present, white-collar workers have: white-collar workers, SHEE'S, K.UU, GOLDEN COLLAR and other famous brands, which respectively interpret the different understandings of fashion by white-collar workers, which also meets the individual needs of various customers for fashion. In line with the design concept of design for life, white-collar workers provide the most reasonable fashion matching solutions and suggestions for women, and convey a dress concept and lifestyle to Chinese women. Through fashion as a carrier, a unique style of dressing is conveyed to customers. These different collections, inspired by new fashion creations, show each woman's unique lifestyle and sophistication more comprehensively.
The company has been striving to improve the efficiency of the store and maintain the sustained and stable growth of sales as the goal, build the core capabilities of "brand building, product development, retail operation, talent training, system construction and innovation ability", and build a retail brand operation team with an attitude of "honesty, integrity, responsibility and openness", and the spirit of "collaboration and professionalism". The company's years of efforts in long-term management system and talent guarantee will lay a solid foundation for the sustainable development of the company in the future.
White-collar workers are influencing today's Chinese society and culture with their brand appeal and core values, and are also ghostwriters of a new trend of thought in the mainstream society, white-collar workers are the epitome of innovation and change in the era of new economic transformation. The future business society is a society that constantly writes stories and creates concepts, and the future of white-collar workers will also be one of the writers and tellers of stories, and white-collar workers are becoming the mainstream of the future society together with their customers.
