A business fashion brand for young professional women in the city, with a fresh and bright style, modern and simple, specializing in brand design, development, production and sales of clothing companies

As the pioneer of young OL business fashion, Lily adheres to the concept of perfect integration of fashion and business, and designs "just right" business fashion for young urban professional women in business occasions with a fresh, bright, modern and simple style.

"Powerful, feminine, modern and bright" is the core product style of the Lily brand. Inspired by the "modern art style", the designer combines fashion trend elements such as surrealism, modern era, and Byzantine art to create a unique business fashion aesthetic with simple and neat silhouettes, creative colors and prints.

Lily Business Fashion has opened more than 700 brand stores in China, in 270 cities including Shanghai, Beijing, Guangzhou, Shenzhen and Wuhan, and has opened more than 70 retail stores in 10 overseas countries such as Russia, Saudi Arabia, Thailand, Singapore and Kuwait.

Lily's brand has successfully landed in many international fashion events such as Inter Milan Fashion Week and German CPD, and won the "Emerging Designer" award at Milan Fashion Week, becoming a cutting-edge fashion brand that has attracted much attention in the international fashion circle.

The Great Incident

May 2000, Shanghai, the first Lily store;

September 2005, Saudi Arabia, the first Lily store in the Middle East;

Autumn and winter 2005, Paris, the first Lily overseas store;

On September 23, 2006, he appeared on the main show of Milan Fashion Week, released the new products of 2007 spring and summer, and was selected as the three cutting-edge designer brands of the fashion week;

In July 2007, sogo department store in Indonesia opened 5 Lily stores;

In 2010, three stores in Russia, VIVA, petrozavodsk, kashira, and krasnoyarsk were opened one after another;

In June 2012, the 10th anniversary of the Lily brand and the release of new products in winter;

In October 2013, we joined hands with Barbrara Palvin, one of the world's top 10 models, to collaborate on the 2014 advertising campaign;

In March 2014, the 57th brand store in the foreign market opened in Eastern Europe;