Founded in 1996, it is a supplier of elegant and exquisite life clothing, and a large-scale clothing enterprise integrating investment, research and development, creativity, marketing and service
The delicacy and elegance of YINER convey a positive and intelligent attitude towards life.The design inspiration of YINER adheres to the idea and vision of integrating Chinese and Western, traditional and modern, and uses clothing as the carrier to create and express the beauty of heaven, earth and man, interpreting life with clothing and praising life, and giving customers incomparable happiness, beautiful yearning, love for life, and respect for life.
Shadow Fashion GroupSince its establishment in 1996, it has successively created six major brands: YINER, PSALTER, INSUN, Song of Song, OBBLIGATO and XII BASKET, and has become a large-scale clothing enterprise integrating investment, research and development, creativity, marketing and service.
In terms of market channels, Yinger Group is the first women's clothing in China to lock in the mid-to-high-end market. From the beginning of its establishment, Yinger Fashion Group has locked the first-tier cities of Shenzhen, Guangzhou, Beijing and Shanghai, relying on high-end shopping malls for layout, and quickly opened up the first batch of stations in the country, followed by the expansion of the territory of large and medium-sized cities in the country. In the past 20 years, the Group has built a retail network of nearly 1,000 brand stores across the country, with stores all over China's large and medium-sized cities SHOPPING MALLS and high-end shopping malls, relying on branches and offices to carry out vertical management of stores directly under its jurisdiction.
Not only that, Shadow Fashion Group has established R&D centers in Shanghai and Shenzhen, established a "Fashion Business School" with international faculty and first-class training facilities, and has been closely connected with fashion centers around the world to continuously explore new ideas, inspiration and innovation, and at the same time, based on Shanghai Industrial Park, Shenzhen Guanlan Industrial Park and Shenzhen Dalang Industrial Park, extending beautiful design to every corner of daily life. It is the first in the industry to pass the international certification of ISO9001 quality management system and ISO14001 environmental management system, combined with meticulous production skills, and continues to bring surprises to customers with excellent quality.
In the future, while continuing to expand and strengthen the main brand, Yinger Fashion Group will further introduce, cultivate and expand some growth brands, develop and support some potential new brands, and enrich the group's products and brand structure, so as to form the advantageous brand group of Yinger Fashion Group, build a fashion kingdom with a complete industrial chain from clothing to accessories, and finally realize the corporate vision of "creating a fashion kingdom and achieving the dream of inheritance".
