The original brand designed for girls aged 3 to 16 years old, with the theme of inheriting the fashionable and simple style, popularizing the noble, delicate and elegant princess elements, and focusing on the cultural and creative enterprise of the "girl industry chain".

The "DEESHA" brand is an original brand designed for Chinese girls. To find with the child's eyes, with the child's heart to experience, the parents will regard their daughter as a princess love and care into the design inspiration, accompanied by today's fashion elements inlaid embellishment, so as to design a variety of children's clothing, making the noble, delicate and elegant princess elements more popular. Desa is a beautiful world for girls, and every piece of children's clothing pushes the concept of "every girl is a princess" to the extreme.

Founded in 2009, with girls' and children's clothing as the entry point, based on the brand concept of "every girl is a princess", through more than 10 e-commerce platforms such as the online Princess Desa flagship store and more than 40 offline Desa O2O stores, the sales volume in 2016 exceeded 400 million, and the number of members exceeded 2 million.