Zhejiang Famous Brand Products, belonging to Bairide Group, a well-known juvenile clothing brand, positioned in 7-16 years old boys and girls, specializing in the production, sales and service of juvenile casual clothing modern enterprises
Founded in 2002, the "Coctree" brand is a sub-brand of Bailid Group, one of the top 100 garment enterprises in China, and is the first brand in China to position juvenile wear, and a pioneer in the field of juvenile wear. "Coctree" is a virtual production, franchise model of juvenile casual clothing brand, specializing in the production, sales and service of juvenile casual clothing, has passed the ISO9001 international quality system certification and ISO14001 international environmental management system certification.
Since its establishment, the "Coctree" brand has put forward the development strategy of "implementing quality management and building a century-old brand", and on the basis of introducing the concept of international franchise monopoly operation and learning from the successful experience of "Bailide", it has set up a marketing center, R&D center, brand promotion, information network, logistics and distribution, production management, franchise service, quality center, news center and product analysis and other functional centers, with eight branches in Hubei, Sichuan, Jiangxi, Henan, Shandong, Jiangsu, Shaanxi and Shanxi, and actively advocated The enterprise spirit of "professionalism, concentration, and details to win" explores the development of China's juvenile wear.
The "Coctree" brand positions its products as urban boys and girls aged 7-16, adheres to the brand style of "fashion, personality, self-confidence and health", advocates the cultural concept of "growing up and ...... together under the sun", and strives to guide the new concept of youth dressing in the new era. After eight years of hard work, with its perfect franchise service management system, KEKESHU has successfully developed more than 800 franchise chain stores across the country, with increasing brand awareness, and with its advantageous brand positioning and unique brand culture, it has rapidly grown in the apparel market.
In the process of development, the "Coctree" brand strives to implement the brand development strategy, is committed to casting a new juvenile clothing culture, infiltrates the concept of culture into every corner of enterprise management, product quality, and terminal market, and has successively achieved the national first-class standard products, Wenzhou famous brand products, 2003, 2004 Wenzhou cutting-edge clothing brand, 2005, 2006 the most competitive Wenzhou clothing brand, one of the favorite brands of Wenzhou children, In 2007, Kekeshu was rated as the most growing clothing brand in Wenzhou, and successfully won the honorary title of Zhejiang famous brand products, and in 2008, it was rated as the most popular children's clothing brand in Wenzhou market, and in March 2010, it was awarded the "China's well-known children's clothing brand". ”
In the future, Kekeshu juvenile wear will combine the brand spokesperson image project, take the Japanese and Korean series, fashion trend series, and British series products as the leading, expand the product style line, strengthen terminal management, achieve a single store efficiency and 100% increase in the number of stores, and realize the transformation from the pioneer to the leader of the juvenile wear brand through the efforts of the next 3-5 years.
