Guangdong Brother Fashion R&D Enterprise Co., Ltd., AMASS was founded in Taiwan in 1977, positioning itself as a white-collar all-round route brand with individual taste, and belongs to the promotion series of Brother brand
AMASS(阿玛施)源自中国Taiwan，阿玛施 AMASS创始于1977 year，属于哥弟品牌的提升系列。AMASS定位于个性品味的精品路线。产品系列组合多元化：有营造知性女子独特魅力的职业篇；有轻松舒适富于动感的休闲篇；有显示奢华典雅的风情篇&hellip&hellip她采用欧洲进口高科技环保面料，设计师TINA又将时尚理念融入其中，使阿玛施 AMASS时装帅气中不失柔美，硬朗中不失浪漫。
In the fashion ethos of AMASS, the lines are soft and casual; The cloth is rich and lively. Through her bold imagination, she makes elegance your decoration and fashion your connotation. May AMASS be your popular indicator.
Company Introduction:
Brother is one of the more successful clothing brands in the application of market segmentation strategy in recent years, female consumers over 30 years old pay attention to their lives and need decent and beautiful clothes, but the traditional concept of dressing and the limitations of the body shape will block them from popular and fashion brands, and they are just solid strength consumer groups. The secret of the success of the brother's women's clothing lies in solving the clothing problems of the above-mentioned people.
In China's clothing market, Brother Brother Women's Wear takes "Confucian Culture" as its brand connotation, and occupies a place in the domestic women's clothing industry with its accurate target market positioning. The brother brand is never two prices, the color is fancy but not whistle, the price is high but not expensive, and the tailoring is close but not tight, which is completely aimed at the "appetite" of this group of consumer backbones. Persistent insistence has been persistent support, brother and sister women's clothing will be a large number of loyal customers around it, fixed customer consumption to support its market position, no matter how bad the market environment, there is the same support of customers for its shelter.
An important reason for the success of the brother brand is the proper choice of market segmentation strategy, in other brands to position most of the products on the young people to make a fuss, fierce competition, brother aimed at the middle-aged white-collar market, from clothing design, marketing network to image design have done a full article, so as to also win the favor of consumers in this age group, and in the domestic women's clothing sales have been among the best.
