China's fashion women's clothing brand, with the brand positioning of being close to the people and luxury, focuses on the clothing needs of elegant/fashionable/high-quality urban women in multiple life forms, and advocates balance, love and happiness
As a fashionable women's wear brand in China, EP Yaying leads a fashionable and elegant lifestyle with its people-friendly and luxurious brand positioning, conveys the value proposition of balance, love and happiness, combines international fashion trends and modern Chinese fashion elements, and provides a full range of elegant, fashionable and high-quality clothing to meet the clothing needs of urban women in multiple life forms.
For EP Yaying, the study of materials and exquisite craftsmanship, tireless curiosity and the never-ending pursuit of innovation are the driving force behind the creation, which in turn turns into works with excellent quality assurance.
EP Yaying believes that beauty is an innate energy of women, rather than a superficial appearance. It's like EP Al Ying believes in Audrey Hepburn, Grace Kelly, Jacqueline Kennedy...... The reason why they can create a beautiful myth that will be passed down forever is not only because they have beautiful faces or enviable figures, but also because they have elegant temperament and crystal hearts, so that they can have a harmonious and balanced life, release infinite love energy, and then continue to glow with the ultimate happiness and brilliance, and realize the ultimate beauty possibility of a woman as a woman.
This is also the root of EP Yaying's name for the two virtues that a perfect woman needs to have - elegant temperament and crystal heart. This is also the reason why EP Yaying takes balance, love and happiness as its brand proposition.
A woman who is elegant and crystal both inside and outside can be harmonious from the outside to the inside and from the inside out, and then achieve the perfect balance of body and mind (Balance), naturally save infinite love energy (Love), and finally realize the most beautiful happiness in the world (Happiness).
Company Presentation
Huazhiyi Fashion Group was born in Jiangnan and began in 1988. The name of "Hua Zhiyi" contains beautiful dreams, and "Hua" represents "Hua, Huamei, and China"; "Yi" stands for "perseverance, persistence, and focus". The three words "Hua Zhiyi" imply the expectations and determination of Hua Zhiyi people to focus on the cause of beauty and promote Chinese fashion culture.
The Group is committed to leading a fashionable and elegant lifestyle, creating Chinese exquisite life aesthetics, spreading Chinese fashion and creative culture, conveying the value concept of balance, love and happiness, creating a fashion brand group belonging to China, leading and promoting the development of China's fashion industry, and bringing high-quality and fashionable lifestyle to Chinese consumers.
The group owns well-known brands including EP Yaying, GRACE LAND and other well-known brands. The main business includes: independent high-end brand operation, international boutique brand agency, fashion industry supply chain construction, fashion industry education and training and other fashion industry investment.
Today, Huazhiyi Fashion Group has nearly 5,000 employees, and through diversified fashion industry development strategies and retail network expansion, it has nearly 500 high-quality stores in Chinese mainland and Macau, mainly distributed in first-tier and provincial capitals.
In the future, Huazhiyi will build a fashion group full of art, culture and creativity, a group that creates beauty for customers and society, a group that allows employees to share a brilliant life, a group that advocates green environmental protection, a pleasant and comfortable group, and a group that represents Chinese fashion brands!
