Beijing Zhuangzi Industry and Trade Co., Ltd., one of the top ten brands of leather clothing, was founded in 1996, a famous trademark in Beijing, mainly leather clothing, supplemented by men's and women's fashion/casual wear, and is positioned as a modern enterprise for urban people between the ages of 28 and 50
Founded in 1996, Beijing Zhuangzi Industry and Trade Co., Ltd. is a modern enterprise integrating R&D, design, production and sales of leather garments, and on this basis, vigorously develops "Zhuangzi" brand serialized products - men's and women's fashion and casual wear. At the beginning of the company's start-up, there were only 20 employees and less than 300,000 yuan. With the joint efforts of all employees of the company, the company now has a construction area of 20,000 square meters, a registered capital of 20 million yuan, more than 500 employees, and more than 40 professional clothing designers and technicians. The company is equipped with first-class production equipment, with an annual production capacity of more than 30 thousand pieces. At present, it has become one of the most competitive enterprises in the domestic leather garment industry.
Zhuangzi brand introduction
From the beginning of its establishment, Zhuang Company has deeply realized the importance of brand to the development of an enterprise. Over the years, the company has taken the creation of a brand as its responsibility, "Zhuangzi" brand leather clothing series not only sells well in more than 70 large and medium-sized cities in China, Zhuangzi leather clothing as the leader of the leather clothing industry in the domestic Beijing market, has a high brand awareness and reputation in the market.
In 2002, the Zhuangzi brand was extended to the field of men's and women's clothing, further expanding the market share and influence of "Zhuangzi", a domestic private brand, from the initial single leather clothing operation to the mid-term leather clothing serialization.
In 1998, as the first enterprise in Beijing leather industry to pass the ISO9001 international quality system certification, Zhuangzi Company has gradually developed from extensive workshop management to modern enterprise management, and has driven the development of Zhuangzi brand with scientific and systematic management. Under the guidance of the corporate policy of "integrity first, quality-oriented", Zhuangzi Company continuously organizes employees to train and learn the relevant content of the ISO9001 quality management system, carries out a series of seminars on the company's quality management work, and continuously summarizes from practice, and constantly improves the various technological processes, process standards, work processes and standards, personnel systems, administrative management systems, financial systems and other documents in the quality management system. Through the annual internal audit and external audit work for the ISO9001 quality management work, strengthen the quality management awareness of employees, and uphold the principle of continuous improvement, to create a scientific, standardized and systematic dynamic management of the company.
The ERP system is used to realize the information management of the enterprise
At the beginning of 2000, Zhuang Company invested a lot of money to actively introduce the domestic advanced ERP management system, which is not only suitable for the current management characteristics and status quo of the clothing and apparel industry, but also focuses on the advanced management concept of the future development requirements of the industry. Through this system, from production planning to raw material procurement, from operation planning to workshop manufacturing, from finished product inspection and warehousing to sales and distribution of warehousing and terminal retail and other aspects of purchase, production, sales and storage, improve the utilization rate of enterprise funds and settlement speed, it can control the progress status of each order anytime and anywhere, and achieve the full control of each order through the system early warning and reminder function to ensure that the final delivery can be made on time. Effective management and control of the production process, so as to reduce costs as much as possible and achieve maximum profits; Another advantage of ERP is that the extremely competitive clothing market is particularly obvious: through the sales tracking of each product and each single store, the real-time market information is collected and analyzed, and the product development and production are adjusted in real time, which enhances the competitiveness of Zhuangzi brand clothing in the market. At present, Zhuang Company has more than 170 stores in Beijing, Liaoning, Shandong, Heilongjiang, Inner Mongolia, Shanxi, Shaanxi and other first- and second-tier cities in northern China. Under the huge marketing network, the ERP system is used to realize the communication and sharing between the remote market, information and the head office, which improves the timeliness of the company's product development, production, management and logistics. Through the operation of an efficient ERP system, the company realizes the integration of logistics, information flow and capital flow, and forms a complete and efficient information resource platform for purchase, sales and storage.
The construction of the informatization project of Zhuang Company provides a suitable and favorable information guarantee for the stable development of the enterprise.
