Beijing Shulan International Garment Co., Ltd., founded in 1986, is a famous trademark in Beijing, a famous brand in Beijing, known for its exquisite style and elegant design, and enjoys the reputation of "China's fur clothing king", integrating R&D/design/production/sales as one of the fur garment enterprises

Beijing Shulan International Garment Co., Ltd., formerly known as Xinji City, Hebei Province, was founded in 1986 and officially settled in Shunyi District, Beijing in 2004. After more than 20 years of operation and development, Shulan Group has grown into a leading enterprise of fur garments in China integrating R&D, design, production and sales.

Shulan brand has always been elegant, exquisite, elegant as the design style of Shulan, to customers to dedicate practical gorgeousness and meticulous luxury, so that people in winter feel romantic, aesthetic and a different kind of warmth.

The reason why the Shulan brand can become a classic is that consumers can enjoy the aristocratic quality. From the beginning of its establishment, Shulan brand has established a strict quality assurance system, and took the lead in transforming the workshop-style production mode of the fur garment industry into a large-scale assembly line production mode in China, which triggered a historic revolution in the industry. In 1997, it passed the ISO-2000 certification, and in 2007, on behalf of the industry, it participated in the drafting and revision of the national "Fur Garment Industry Standard".

In recent years, the Shulan brand has become a symbol of high-quality fur clothing. In 2004, he was awarded the title of "King of Chinese Fur Clothing" by China Leather Association, and in 2009, Shulan Fur Garment was awarded the title of "King of Chinese Fur Clothing" by China Leather Association. In 2014, it won a series of titles such as "China Famous Trademark".

Over the years, through the implementation of the brand strategy of scientific quality management, the technical level has been rapidly improved, and the quality of various garment products, processing capacity and design level have approached or reached the advanced level of developed countries in Europe and the United States. However, in the face of global economic integration, in the face of the increasingly fierce competition in the international market after joining the WTO and a new round of upgrading of the consumption structure at home and abroad, we are well aware that enterprises, as the main body of market competition, must improve brand awareness, and only by actively cultivating their own well-known brands can they open up the market, occupy the market, and remain invincible in the fierce market competition. To this end, we will work harder!

The leadership of Shulan company fully follows the order chain of safety--- environmental protection--- quality --- product --- efficiency to organize production activities, and lists safety and environmental protection as the top priority of the enterprise from a strategic perspective.

Since 2004, the company will continue to expand the scale of production and operation, and want to move forward with a newer and higher goal, and squeeze into the forefront of the world's famous brands in the shortest possible time. At present, Shulan has a number of stores in large and medium-sized cities across the country, the old market network is constantly consolidated, the new market is constantly developed, and the market foundation is very solid. At the same time, the international market network continues to expand, and the ability to radiate the international market continues to expand. Shulan brand leather clothing is well-known at home and abroad.

The excellent brand charm has attracted many talents to join, promoted the expansion of brand channels, and promoted the growth of enterprise scale. The products are sold all over the country and exported to Russia, Italy, South Korea, Japan, Hong Kong, Macao and other countries and regions.

In the future, Shulan International will comprehensively upgrade its brand strategy, company management and channel construction, actively participate in international fashion competition, and perfectly combine Chinese national culture with world fashion popular elements through independent innovation, so that Shulan brand will be among the world's famous brands.