Caizi Clothing Co., Ltd., founded in 1983, is a well-known trademark in Fujian Province, integrating R&D/design/production/sales of a full range of products such as shirts/suits/jackets/T-shirts, and is a comprehensive men's clothing company with elite group positioning
Founded in 1983, Caizi Garment Co., Ltd. is a comprehensive clothing company integrating R&D, design, production and sales, involving a full range of products such as shirts, suits, jackets, T-shirts, sweaters, trousers, casual pants, etc., and is a large-scale apparel group in China.
The company has two production bases, 9 factories, 68 professional garment production lines, the introduction of thousands of international advanced automated production equipment, the introduction of ERP system in the production process, the realization of the informatization of the enterprise production system, the introduction of first-class production lines, the annual production capacity of more than 10 million pieces (sets).
The company adheres to the development strategy of brand management, takes Chinese elites as the group positioning, vigorously develops brand advantages, and strives to build the first brand of Chinese culture. With innovative ideas, Caizi is based on creating high-quality characteristic products, setting up a fully functional R&D and design center, introducing an international team of designers, and grasping the trend; actor Tony Leung has been a talented sub-brand for 9 consecutive years, deepening the brand image; All-round media delivery, CCTV, local satellite TV, Wanda cinema, high-speed rail media, network media, radio stations and other high-end media delivery; Set up a strong marketing team, with more than 2,000 stores across the country; Actively promote e-commerce platforms and group buying business, continuously improve brand awareness and reputation, enhance brand image, and create an international brand with cultural characteristics.
At the same time of rapid development, the company has been sparing no effort to fulfill its corporate social responsibility, absorbing more than 10,000 employed people in the country, and is enthusiastic about social welfare undertakings, actively participating in a series of social welfare activities such as student assistance, poverty alleviation, disaster relief, etc., and giving back to the society with practical actions. In the future, Caizi will adhere to the idea of innovation, leapfrogging and development, and move towards the corporate vision of "building the first brand of Chinese culture".
