Guangzhou Zhenxing Industrial Co., Ltd., founded in 1983, is a famous trademark in Guangdong Province, a famous brand product in Guangdong Province, a drafting unit of a number of industry standards, and a group of professional plastic household products enterprises integrating R&D, manufacturing and marketing
Guangzhou Zhenxing Industrial Co., Ltd. is a group of professional plastic household products enterprises integrating R&D, manufacturing and marketing. At present, the company owns Guangzhou Nansha District Zhenxing Plastics Co., Ltd., Guangzhou Zhenxing Plastic Hardware Factory, Guangzhou Zhenzhi Trading Co., Ltd., Guangzhou Panyu Jihong Industrial Co., Ltd., Guangzhou Xiangke Chemical Co., Ltd., Guangzhou Zhenxing Xingye Department Store Gift Co., Ltd., Guangzhou Zhenying Plastics Co., Ltd., Fogang County Qiaochun Villa Co., Ltd. and other entities. It has 60,000 square meters of factory buildings, more than 3,000 square meters of office buildings and a staff resort covering an area of 15 acres, with nearly 2,000 employees.
Build a brand, pursue excellence, and become a well-known enterprise in the industry
As early as the mid-90s of the last century, Zhenxing began to focus on brand building. In 1996, Zhenxing officially used the registered trademark of "Z" figure. In 1999, the revitalization of the brand strategy project as the basic strategy for the stable and sustainable development of the enterprise, creating a precedent for China's plastic household products industry to establish a brand!
Through these years of efforts, the brand effect has emerged one after another, and it has become a well-known brand in the industry. The revitalization of the brand building has effectively enhanced the close cooperation between enterprises, agents and major supermarkets. In 2003, "Zhenxing" was the first in the industry to be rated as "Guangzhou Famous Trademark", and in 2005, it was rated as "Guangdong Famous Trademark" and "Guangdong Brand Product".
Leading technology, independent innovation, leading the industry benchmark
"Science and technology are the primary productive forces", and technology is the foundation of the business. Over the years, the revitalization of the "scientific concept of development" as the guiding ideology, will improve the technological innovation ability and research and development level of enterprises as the fundamental way of sustainable development of enterprises.
While adhering to independent development, Zhenxing actively promotes industry-university-research cooperation, and continuously increases the human and financial resources invested in research and development. In order to promote the technological progress and product optimization and upgrading of enterprises, as well as the establishment of a docking platform for production, education and research, Zhenxing established a scientific research center in 2007 to further improve the level of independent innovation and research and development capabilities. It not only ensures product quality, but also improves the technological innovation ability and comprehensive competitiveness of the enterprise. The scientific research center composed of more than 100 scientific research and technical personnel graduated from professional colleges has advanced and complete R&D, design and technical capabilities from plastic material modification, product design to production technology. In 2009, it was recognized as "Panyu District Science and Technology Enterprise Technology Research and Development Center"; It was awarded the title of "2009-2011 Guangzhou Advanced Collective" by the Guangzhou Municipal Committee of the Communist Party of China and the Guangzhou Municipal People's Government. Zhenxing has accumulated more than 100 national patents, among which the invention patent "quantitative oil control pot" won the 2011 "China Innovative Design Red Star Award".
Zhenxing has also cooperated with the Institute of Materials Science and Development of Sun Yat-sen University, Guangdong Institute of Petrochemical Industry, School of Industrial Equipment and Control Engineering of South China University of Technology and other units to develop scientific and technological projects, and established an industry-university-research cooperation base with Guangdong Light Industry Vocational and Technical College.
As the vice president of Guangdong Plastics Industry Association and the vice chairman unit of China Plastics Processing Industry Association, Zhenxing makes full use of its own advantages and influence in the industry to actively promote and participate in the formulation of industry and national standards. In recent years, as a backbone enterprise in the plastics industry, Zhenxing has been responsible for drafting two national standards, "Plastic Household Trash Cans" and "Plastic Brushes", and has become the main drafting unit of the local standards of "Thermoplastic Tableware" in Guangdong Province, and has also participated in the drafting of three national standards of "Plastic Fresh-keeping Box", "Plastic Storage Box" and "Plastic Storage Box" and "Thermoplastic Tableware" Guangzhou Local Standard. Zhenxing also participated in the review of a number of national standards for plastic materials and products.
