Founded in 1996 on the shore of West Lake, it is positioned as a clothing brand for fashionable urban women aged 20-42, fully interpreting the fashionable and classic yet exquisite and elegant lady's dressing style of the target consumer group
Qiushui Yiren women's clothing is the main brand of Zhejiang Impression Industrial Co., Ltd. "The leaves are pale, and the white dew is frost. The so-called Yiren, on the water side", this beautiful verse from the "Book of Songs", describes people's persistent pursuit of beautiful love, but unattainable melancholy mood, deduced to the modern "Qiushui Yiren" women, is a group of intellectual, romantic, conservative attitude towards new things but at the same time susceptible to the influence of the media and pay attention to fashion urban women, Qiushui Yiren brand is positioned in such a group of urban women, designers through elegant, romantic design expression, Fully interpret the fashionable, classic and delicate and elegant lady's dressing style of the target consumer group.
Zhejiang Impression Industrial Co., Ltd. is a national famous women's clothing joint-stock enterprise integrating design, production and sales. The company has four high-end women's clothing brands of "Qiushui Yiren", "COCOON", "FIRST VIEW" and "fairy", and has nearly 200,000 square meters of production and office bases in Hangzhou Xiacheng District Paradise Economic Development Zone, Xiacheng District Yonghua Street and Xiaoshan National Economic Development Zone. The company has about 5,000 employees, with an annual production and sales of more than 5 million pieces of clothing, and its sales performance is growing rapidly at a rate of 40% per year. After years of development, the company has become a leading enterprise in the women's clothing industry in Zhejiang.
In 1996, the company's first brand "Qiushui Yiren" was established on the shore of the beautiful West Lake, and the company developed and operated from the original Hangzhou Yiyi Garment Co., Ltd.
Branded products
Sweet Series:This series is one of the classic series of the Qiushui Yiren brand. With "modern romance", "fresh and elegant" and "dignified and sweet" as the essence of the series, it shows the bright, happy and positive feelings of urban OL women.
Main customer group: 20-30 years old urban light mature woman.
Feminine Series:This series is one of the classic series of the Qiushui Yiren brand. With the fusion of elegant and soft design style, it highlights the unique charm and temperament of modern women, and is a model of elegant, feminine and modern urban fashion OL lady wear.
Main customer group: 25-35 years old urban OL women.
Noble Series:This series is a mid-to-high-end series of Qiushui Yiren brand. Adopt a new design approach to interpret the pure style of meticulousness, luxury and elegance. The special feature of the series is that it draws inspiration from the surroundings of life, and takes practical and gorgeous products as the leading design purpose, showing that women are dignified and fashionable, and elegant and luxurious.
Main audience: 28-42 years old urban women.
Handsome series:This series of products is one of the new routes for the Qiushui Yiren brand. The collection celebrates simplicity with an emphasis on detail. Adhering to the consistent elegance and modernity, it also keeps up with the international fashion trend, especially the continuation of the European fashion style, and is in line with international standards, and "creating a modern woman with fashion taste" is the leading design concept of the series.
Main customer group: 25-40 urban OL women.
Casual Series:This series is one of the routes that all the Qiushui Yiren brands have expanded. The product takes "original transformation" as the essence of the series, infiltrates the latest fashion sense in the classics, and integrates intellectual design, business and fashion to an unprecedented height. "Creating a new concept of modern urban women's professional casual wear".
Main audience: 25-35 years old urban women.
