The original design positioned as a "cotton and linen artist" is well-known on the Internet, and it is a fast-growing and representative online clothing retail brand in China, advocating a clothing design style of "plain and simple, individual and unassuming".

INMAN, a cotton and linen life brand under Guangzhou Huimei Fashion Group Co., Ltd., was founded in 2008 by Chairman Fang Jianhua, and is well-known on the Internet for its original design positioned as a "cotton and linen artist". Inman advocates the clothing design style of "plain and simple, personality and unassuming", advocates a healthy and comfortable life close to nature and returns to nature under the original ecological theme, pursues the clothing realm of the unity of nature and man, and is committed to becoming a Chinese cotton and linen life brand that belongs to the world. In 2011, "Inman" rewrote history on Double 11, becoming the first women's clothing brand to break through 10 million yuan, and its total performance surpassed that of traditional brands and ranked first.

Since its birth, Inman has become famous for its brand image style of "simple and concise personality without publicity" on the Internet, and has become one of the most outstanding women's clothing retail brands in the field of e-commerce women's clothing. It has successively won the top 30 brands of the world's top ten online merchants in 2011, the top 5 women's clothing brands in Tmall Mall for three consecutive years, the top 3 women's clothing brands of Taobao brand, and the first original cotton and linen women's clothing brand of Taobao.

By tailor-made casual and fashionable clothing style, create a relaxed, comfortable, natural and casual work, life and communication atmosphere, advocate an elegant, quiet, casual, free, pleasant and comfortable urban life attitude, and create casual fashion women's clothing characteristics.

"Inman Cotton and Linen Artist" pays attention to the shaping of brand connotation quality and consumer experience, and Inman brand clothing is made of the best quality, healthy, natural and comfortable cotton and linen as fabrics; The design of clothing products is based on the essence of traditional Chinese culture such as Jiangnan water towns, Chinese painting, ink painting, printing, etc., so that consumer groups can experience the brand proposition of returning to the basics without contention with the world, getting away from the hustle and bustle of the city, and leaving the countryside.