Beijing Xinwu Cracked Silk E-commerce Co., Ltd., an original women's clothing brand developed based on Tmall, is an independent design brand with great network influence, focusing on literary and artistic national style, and the classic large flower pattern is its iconic element

Founded in 2006, Crack Silk, a well-known independent design brand in China, was formed by a group of designers with extraordinary creativity and interesting young people. It owns women's clothing brands: Crack, Place, Liancan, ANGELCITIZ, LADY ANGEL, and men's clothing brand: Feichizhong.

Cracked silk clothing extends the love and expression of people's love and expression of color, nature and emotion in human culture, and shares the touching and joy of inner life. Today, Cracks has become one of the largest independent design brand clothing groups in China, exported to many overseas countries and cities, exporting multicultural values and beautiful experiences from the East to the world trend and the international fashion industry.

Brand concept

An expression of authenticity, release, idealism.

Brand style

In the public's feelings, the crack silk is referred to as the natural wind and the national style, but it is not the end of it. The design of the cracked silk comes from the opposition to templating. They are free, self-direct, and what they encounter and feel, it is possible to create something else. They will go all the way to their own emotional soil. This is also what it means to walk inward.

The crack itself is dynamic, if she is referring to or comparing something, it is the heart. Therefore, it is not even appropriate to use the existing, common adjective 'style' to interpret the cracked silk, because the cracked silk does not belong to a certain period of history or culture. Their cracks are not a territory of style, but for the initial and ultimate freedom, and what they do is to listen to the voice from the heart. They call themselves 'ontological design', constantly evolving, expressing colours, textures and forms that belong only to new horizons, because all the 'differentness' is nothing more than the same as the heart.

Therefore, the style of cracked silk is to refer to the original heart, unrestrained.

Clothes are worn on the body of the soul.

Design Concept

Extract elements from our own intuition and collision consciousness, intersect the handiwork of marginal culture, and form, color and the status quo, let all kinds of emotions and energy work at this moment, create a new language from the old language, reflect the structure of our own dreams through the creation and expression of the designer, discover our hidden memories, and express our internalized experience, so that we no longer use aesthetics to simplify the future, nor use fashion to sort out the present, but use life to restore the truth. I believe that everything in the world is because of the touch and connection of life, because of some common breath, it carries body temperature, and it will hit the heart and resonate in some moments.