Originated in Taiwan in 1977, the apparel brand with a successful market segmentation strategy focuses on the R&D/production/sales of white-collar women's clothing over 30 years old
Brother brother, the name of a Taiwanese clothing brand, was founded in 1977. In line with the team concept of heart-to-heart and complementarity, we uphold the integrity business philosophy of value for money and value for money. In 2011, he began to get involved in e-commerce.
The main products are: women's clothing, shoulder bags, toiletries, videos, daily necessities, accessories, etc.
The brand is divided into four series: Brother, Amashi, Yili and Mei.
Brother is one of the more successful clothing brands in the application of market segmentation strategy in recent years, female consumers over 30 years old pay attention to their lives and need decent and beautiful clothes, but the traditional concept of dressing and the limitations of the body shape will block them from popular and fashion brands, and they are just solid strength consumer groups. The secret of the success of the brother's women's clothing lies in solving the clothing problems of the above-mentioned people.
In China's clothing market, Brother Brother Women's Wear takes "Confucian Culture" as its brand connotation, and occupies a place in the domestic women's clothing industry with its accurate target market positioning. The brother brand is never two prices, the color is fancy but not whistle, the price is high but not expensive, and the tailoring is close but not tight, which is completely aimed at the "appetite" of this group of consumer backbones. Persistent insistence has been persistent support, brother and sister women's clothing will be a large number of loyal customers around it, fixed customer consumption to support its market position, no matter how bad the market environment, there is the same support of customers for its shelter.
An important reason for the success of the brother brand is the proper choice of market segmentation strategy, in other brands to position most of the products on the young people to make a fuss, fierce competition, brother aimed at the middle-aged white-collar market, from clothing design, marketing network to image design have done a full article, so as to also win the favor of consumers in this age group, and in the domestic women's clothing sales have been among the best.
