SAKURA cherry blossoms

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SAKURA Sakura brand introduction

SAKURA cherry blossom logo

Founded in 1921 in Japan, it is one of the top ten brands of art supplies, and its pigments enjoy a good reputation in the industry

Sakura was founded in 1921. In line with the trend of the times, he has been focusing on improving the crayons of the time to solve this new problem. In the process of improvement, the developers were reminded of the colored chalk that is often used in Europe. Colored chalk is very expressive in terms of free color mixing, but because it is a powdery material, coloring on ordinary drawing paper can only be achieved with fixing liquid. So, is it possible to attach colored chalk to the drawing paper as well, like crayons? With this in mind, after repeated research and experimentation, Sakura finally invented a new type of painting material that is unique in the world in 1925 - oil pastels.

OIL PASTELS WERE DEVELOPED BY COMBINING THE EASE OF USE OF CRAYONS AND THE BRIGHT COLORS AND BEAUTIFUL HAIR COLORS OF PASTELS, SO THEY ARE CALLED "CRAY-PAS". The name has also become a company name of Sakura Japan Head Office and a registered trademark of oil pastels. Oil pastels produced by other companies can only be called "OIL PASTEL".

Founded in 2002, Sakura International Trade (Shanghai) Co., Ltd. is another wholly-owned subsidiary of Japan Sakura Color Pen Co., Ltd. in Chinese mainland after Shanghai Sakura Stationery Co., Ltd., specializing in the trade and sales of Japanese Sakura products, and has branches in Beijing, Guangzhou, Chengdu and an office in Wuhan. The products mainly include Sakura brand oil pastels, crayons, watercolors, gouache, printmaking paints, printmaking tools, Chinese painting paints, markers, neutral pens, pencils and other stationery, and the full agent of the Dutch Terrence brand Rembrandt, Van Gogh, Amsterdam full range of professional oil paintings, acrylic, watercolor, gouache pigments and various media agents. Our products comply with international safety and environmental protection standards and have obtained CE, AP, CP marks.

The company has always been committed to providing customers with high-quality products and thoughtful service. In line with the company's tenet of "contributing to education and culture", we have actively participated in and supported various cultural and artistic activities, which have been widely praised by all sectors of society.


This brand introduction page is provided with graphic information PP1005738 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer