China First Pencil Co., Ltd., founded in 1935, is a well-known stationery brand and a famous trademark in Shanghai, a modern enterprise specializing in the production and sales of various pens and their supporting stationery

China First Pencil Co., Ltd. (hereinafter referred to as "China Lead Company") is a wholly-owned enterprise of Lao Fengxiang Co., Ltd., a listed company, and was established on May 11, 1994 with the approval of the Pudong New District Branch of Shanghai Administration for Industry and Commerce. The company's business scope is the production of various pens and their supporting stationery, the sale of self-produced products, and the import and export of goods and technology. The company has two well-known brands of "China" and "Great Wall", and its products not only cover the country's major stationery markets, but also export to 54 countries and regions in the world, with an annual foreign exchange of 36 million US dollars, of which the export proportion to the developed countries in Europe and the United States exceeds 85%.

The history of pencil production can be traced back to the thirties of the last century, which can be called the birthplace of China's pencil industry. After 75 years of rolling development, China Lead Company has established the most modern production and processing system in the domestic pencil industry, and its infrastructure, production equipment, R&D level, quality management, product categories and color varieties are in front of the national counterparts, worthy of the reputation of China's leading enterprise in the pen industry. The company's annual pencil production scale not only ranks first in the country, but also ranks among the forefront of the world's pencil manufacturing industry, and has become a key backbone enterprise in China's light industry. In February 2011, the company was awarded the title of "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China.

The pencil production of China Lead Company is fully in line with the national environmental protection standards. "Zhonghua" brand pencil is a set of key protected trademarks of the State Administration for Industry and Commerce, the State Administration of Technical Supervision and the General Administration of Customs, and has become one of the famous brands under national key protection. In 2008, the "China Shenqi Space Writing Pen" developed by China Lead Company also accompanied the astronauts to achieve the first spacewalk of Chinese. At the same time, the company has also been designated as a licensed product manufacturer for the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo.

Over the years, the quality management and product quality of China Lead Company have won many awards: in April 1999, it was certified by China Fangyuan Mark Certification Committee, and Zhonghua brand pencils took the lead in passing product quality certification in the industry; In June 1999, the company passed the ISO9002 quality system certification; In May 2002, the company passed the ISO9001 quality system certification of China Quality Certification Center (CQC); In 2003, the company passed the first-class management enterprise audit of Shanghai Entry-Exit Inspection and Quarantine Bureau; In 2004, the Chinese brand pencil was evaluated by the China Famous Brand Strategy Promotion Committee and awarded the title of the only Chinese famous brand in the national pencil industry by the State Quality Supervision, Inspection and Quarantine Bureau; In 2005, Zhonghua brand pencils were approved by the State Bureau of Quality Supervision, Inspection and Quarantine to be exempted from inspection, becoming the only national inspection-free product in the whole industry; Since 1994, Zhonghua brand pencils have been continuously named as famous trademarks in Shanghai. The company's "Zhonghua" and "Great Wall" brand pencils enjoy incomparable influence and appeal of other brands in the national stationery market, with a market share of more than 36%, of which high-end products dominate the market with a market share of 75%. According to the market survey results issued by a third-party authority, the customer satisfaction of the company's products is close to 80%.

In the past three years (2008-2010), it has been three years of rapid growth in the production, sales and economic benefits of pencils of China Lead Company. The company firmly grasps the opportunity, insists on giving full play to its industrial advantages, insists on expanding domestic and foreign markets, and insists on promoting the integration of the industrial chain. The continued prosperity of pencil sales has also led to the overall improvement of the company's economic benefits. In the national pen industry, the company has maintained a leading position in the country in terms of scale, output, technology, quality, brand, export and efficiency.

"Twelfth Five-Year Plan" is an important period of development opportunities for China Lead Company, as a representative of the national excellent brand, the company will continue to carry forward the spirit of "dare to think, dare to do, dare to break through", rely on the "China" time-honored brand, firmly take the road of brand management, grasp the pulse of the times, constantly achieve self-leapfrogging, and create new milestones on the basis of unremitting efforts to build a leading enterprise in China's national stationery and educational supplies industry.