Xinhui Jiangyu Information Industry Co., Ltd., founded in 1986, is a leader in the domestic dot matrix printer industry and an enterprise with a complete line of commercial dot matrix printer products
Xinhui Jiangyu Information Industry Co., Ltd. is a wholly-owned subsidiary of Hong Kong-listed Yingmei Holdings, which is mainly responsible for the R&D, production and sales of Yingmei Holdings in Chinese mainland. The company has been committed to providing high-quality commercial equipment for informatization in various industries. Since the establishment of the "Yingmei" brand in 2000, it has been aiming to create a national brand development, and adhering to the corporate philosophy of "Yingmei New Technology, China's Good Products". With years of in-depth understanding of the actual needs of Chinese users, the company takes user needs as the foundation and win-win as the core, subdivides product applications, optimizes R&D and production, reasonably plans sales network and improves customer service system, and it only takes four years for the "Yingmei" brand to become a leading Chinese brand in sales of dot matrix printers. In 2005, Yingmei Holdings (2028. HK) was listed on the main board of the Hong Kong Stock Exchange, marking the company's entry into a new stage of rapid development. After more than 20 years of development, it has become the manufacturer with the most complete commercial dot matrix printer product line in China, and provides perfect printing solutions for tax, finance, insurance, telecommunications, health, medical and other industries.
In line with international standards, the company's production base, R&D center, and operation and management headquarters are located in Xinhui District, Jiangmen City, Guangdong Province, with an area of 550,000 square meters of Jiangyu Science and Technology Park. The production base is equipped with a world-class professional production line, which can complete the production of printer assembly to print heads, circuit boards, micro motors, molds, ribbons and various precision hardware and plastic parts, including the entire industrial chain required for printer production. In addition, the company also has a complete industrial chain of core parts of commercial equipment such as motors, precision rubber, sheet metal stamping, and precision injection molding. The company has now become a large-scale printer and commercial equipment core product manufacturer with an annual production capacity of 700,000 printers, 1.2 million tax control products, and 100,000 projectors.
The company realizes that in order to develop in the long run, it is necessary to make its own production process and production quality in line with international standards, otherwise it will never be able to get rid of the dilemma of workshop production. Therefore, after the development gradually entered the track, it invested heavily in the SAP enterprise resource management ERP system commonly used by the world's top 500 enterprises, adhered to the use of international advanced standards, and successively passed various international management system certifications, and established a sound and reliable quality assurance system. Now it has formed a strong OEM/ODM production design capability that meets international standards.
Innovative Chinese technology, the core competitiveness of the Yingmei brand To establish its own national brand, it is necessary to gradually get rid of the dependence on foreign technology and patents, so the company has increased investment in scientific research year by year, and has always adhered to continuous technology and product innovation to enhance the core competitiveness of the company, and strive to maintain a leading position in the fierce competition in the dot matrix printer market. At present, the company has grown to have nearly 1,000 employees, including more than 200 R&D and engineering and technical personnel including domestic and foreign experts, doctors, masters, etc., has obtained 32 national patents and 44 software copyrights, and has mastered a number of core technologies and innovative technologies in the field of 9-needle print heads, 24-needle print heads, micro punch movements and needle punching machines, completely breaking the monopoly of foreign brands in the key technical fields of dot matrix printers and filling the domestic gap. In a real sense, the core technology has been transferred to Chinese enterprises and local brands to improve their independent innovation capabilities, and the perfect transformation of quality and technology leadership has been successfully realized. Recently, Yingmei has launched a series of invoice printers with intelligent technologies such as arbitrary bit feeding, automatic edge measurement, and black mark detection, which are more in line with the user experience; In order to welcome the advent of cloud computing and the Internet of Things era, the company has developed wireless printers and wireless printing solutions that support Bluetooth and Wifi technology in a more forward-looking manner.
The company has branches in Beijing, Shanghai, Guangzhou, Xi'an, Chengdu, Shenyang and Wuhan, and has a sales network covering all parts of the country. And authorized more than 1,300 certified sales stores, throughout the country's large and medium-sized cities and second- and third-tier cities, to build a complete sales network. More than 600 door-to-door advertisements have been built across the country, and brand building is concentrated in major computer cities, hypermarkets, and street stores, which effectively improves the brand's awareness in the industry and is conducive to the promotion of the image of the Yingmei brand.
The company also has more than 350 authorized after-sales maintenance outlets, covering 210 cities across the country, and a professional technical service team composed of nearly 900 trained and certified engineers, providing customers with a full range of professional services covering the whole process of pre-sale, in-sale and after-sale, so that users can use Yingmei products without worry. The after-sales service team provides users with satisfactory and thoughtful personalized after-sales service through online diagnosis, online remote upgrade, online network video use and operation training, 400 service hotline, email, fax and other co-ordination, management and allocation of service resources, so that every service detail can satisfy users.
In the future, the company will continue to promote the implementation of the local brand strategy, improve the planning of its own brand, pay attention to scientific research and technological innovation, improve the technical content of the brand, ensure product quality through scientific management, and continue to strengthen after-sales service, according to the characteristics of different target markets to adopt a diversified business strategy, and build "Yingmei" into a national brand with world influence in the industry.
