Brother

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Brother brand introduction

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The top ten brands of all-in-one machines, which began in Japan in 1908, started with the production of sewing machines, and have been involved in the knitting machine/home appliance industry, and now the business field includes fax machines, printers, multi-function machines, label printers, scanners and other products as the representative of the printing and solution business; This is a household equipment business centered on sewing machines and embroidery machines

Brother, as an international brand with a history of more than 100 years, currently has production bases and development and sales companies in more than 40 countries and regions around the world. With the continuous advancement of globalization, the Brother Group has made the rapidly developing Chinese market an important base for future growth.

Founded in 2005 and headquartered in Shanghai, Brother (China) Co., Ltd. has built a nationwide marketing and service network through branches in Beijing, Guangzhou, Chengdu, Shenyang, Xi'an, Wuhan and many dealers and repair stations. Relying on the Group's production plants in Shenzhen, Zhuhai, Taiwan and other places, as well as the development company in Hangzhou, the Group has realized a three-in-one supply system of development, production and sales in China, and provides excellent value to Chinese customers with high-quality products and services.

In our blood, the spirit of the founders of the head office in Japan has been passed down from generation to generation, and on the one hand, we hope that we can grow together with everyone through business exchanges, and on the other hand, we are well aware of the difficulties and twists and turns of the road to development. Driven by this entrepreneurial spirit, Brother (China) hopes to integrate with the wisdom and experience of Chinese people with more than 3,000 years of business history, to be based in China and to be recognized and loved by everyone.

We have such a grand dream. Brother (China) products, which are loved by many customers around the world, can also be loved by more and more customers in China. Next time it's a brother!". To this end, Brother (China) advocates and adheres to the concept of "At your side.". We will respond to the expectations and requests of all stakeholders, including our customers, and build Brother into a first-class brand that is trusted by customers in China.

We would like to ask for your support and correction in the future.

Brother Trails

1908 Kaneyoshi Yasui founded the "Yasui Sewing Machine Chamber of Commerce"

1928 The first product with the Brother trademark - a chain stitch sewing machine for the manufacture of wheat straw hats is launched

In 1932, mass production of household sewing machines was successfully realized

1934 Establishment of Nippon Sewing Machine Manufacturing Co., Ltd.

1941 Established Brother Sewing Machine Sales Co., Ltd., a domestic sales organization

1954 Brother International Co., Ltd., an export organization, was established, and Brother International (USA) Inc., a sales company, was established in the Americas

1962 Nippon Sewing Machine Manufacturing Co., Ltd. changed its name to Brother Industries, Ltd

In 1979, Taidi Industrial Co., Ltd. began to produce household sewing machines

1984 "Brother" provides typewriters as the official sponsor of the Los Angeles Olympic Games

In 1993, the company began to produce household sewing machines in China "Zhuhai Brother Industries Co., Ltd."

1994 Established Brother Asia Co., Ltd. and began to produce information and communication equipment at the outsourced factory (now Brother Hi-Tech (Shenzhen) Co., Ltd.).

In 1995, Xi'an Brother Standard Industry Co., Ltd., a Taiwanese-funded manufacturing company, began to produce industrial sewing machines

In 2002, Brother Sewing Machine (Xi'an) Co., Ltd. began to produce special sewing machines for industrial use

2003 Brother Industries (Shenzhen) Co., Ltd. started production of information and communication equipment

In 2005, Brother (China) Commercial Co., Ltd. was established

2008 The Brother Group celebrates its 100th anniversary

In 2010, Binjiang Brothers Software (Hangzhou) Co., Ltd. (now Binjiang Brothers Information Technology (Hangzhou) Co., Ltd. was established.

Brother Sewing Machine (Xi'an) Co., Ltd. merged with Xi'an Brother Standard Industry Co., Ltd. and changed its name to Brother Machinery (Xi'an) Co., Ltd

In 2012, Brother Industries (Saigon) Co., Ltd. started production of sewing machines for household use

2015 Brother (China) Co., Ltd. celebrated its 10th anniversary


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