After developing the world's first digital cordless phone in 1993, Siemens created a brand dedicated to the development of digital cordless telephones, and in 2011, it was separated from the Siemens Group
In 1993, Siemens developed the world's first digital cordless phone, and in the same year, Siemens founded the "Gigaset" brand to vigorously develop the digital cordless telephone business. To date, the Gigaset brand has sold more than 150 million digital cordless phones in 69 countries around the world, making it the world's leading brand in the field of telephones.
The "Gigaset" brand is committed to the research and development, production and sales of home communication equipment, and its main products are digital cordless phones, VOIP phones and LAN communication equipment with DECT and WDCT technology; The R&D and production of its products are mainly concentrated in Germany. More than 500 technical R&D personnel have been working hard at the "BOCHOLT" plant in Germany, which has been awarded the "World's Best Manufacturing Factory" for 6 consecutive yearsFor the "Gigaset" brand products, it has brought world-renowned modern design, product technology innovation and high-standard quality control system. To date, Gigaset products have won numerous awards such as the "Independent Testing Award", the "Red Dot Award" and the "IF Design Award".
In 2003, Siemens Networks, together with the Ministry of Information Industry of China, established China's 2.4G digital cordless phone standard, using the "Siemens" brand to introduce the first digital cordless phone to the Chinese market, and became the first brand in China's digital cordless phone market.
In 2009, Siemens Terminal Communication Equipment (Shanghai) Co., Ltd. officially changed its name to Jiyijia Communication Equipment (Shanghai) Co., Ltd.;
On September 20, 2011, the Gigaset brand launch conference was held in Shanghai, and Siemens phones officially changed its name to Gigaset worldwide, and the brand name in Chinese was Jiyijia. The global renaming event marks the beginning of a new year for Gigaset, inheriting Siemens' 160 years of excellence in quality and innovative R&D capabilities.
Inheriting Siemens' 160 years of innovative R&D capabilities and excellent quality, Gigaset adopts intelligent production, storage management mode and strict quality control to ensure that every phone can satisfy users. In the European market, Gigaset is the market leader thanks to the excellent quality "Made in Germany", with an average of one Gigaset digital cordless phone for every three European households. After the brand name change, the Gigaset brand will continue to use the original Siemens cordless phone R&D, management, sales of the original team, including product development, production, quality management, after-sales service and other core competitiveness have not changed, in order to ensure its century-old quality and excellent reputation.
"Gigaset digital cordless phones adhere to the excellent quality of 'Made in Germany', with a design style that meets the aesthetics of modern home furnishings, and the characteristics of low radiation are the general trend of healthy living." Mr. Hasan Paland ken said, "We are very optimistic about the prospects of Gigaset in the Chinese market, on the one hand, the status of digital cordless phones in modern home life is increasing, and the market potential is huge; On the other hand, adhering to 160 years of German quality and innovative R&D capabilities, Gigaset has firmly occupied the leading position in the domestic digital cordless phone market. In the future, we will further increase our investment in the Chinese market in terms of product research and development, marketing and other aspects, so that Gigaset digital cordless phones can go better and further in the domestic market. ”
The Gigaset brand launch and global name change ceremony marked the beginning of a new chapter for Siemens cordless phones. Hans-Burghardt Ziermann, Chief Marketing Officer of Gigaset, said: "The Chinese market plays an irreplaceable role in Gigaset's global strategy. After the name change ceremony, Gigaset will usher in a new stage of development, and I believe that we will do better in the Chinese market and deliver a satisfactory answer for consumers. ”
On September 20, 2011, Siemens, with a history of 160 years, officially announced that its Siemens phones have officially changed their name to Gigaset worldwide since October 1, 2011, and the brand name in Chinese is Jiyijia. After the brand name change, Gigaset became independent from the Siemens Group.
In 2016February 18Gigaset officially announced that since February 18, 2016, the Chinese name of the Gigaset brand "Jiyijia" has been officially renamed to "Golden Order", and said that the Chinese name of the brand has been changed without any changes to product development, production, quality management, purchase channels, after-sales service and other links.
