Chengdu Ledong Information Technology Co., Ltd., Codoon, an Internet sports brand, focuses on the R&D, production and sales of personal fitness electronic products, and is a well-known enterprise in the smart wearable sports and health equipment industry
Gudong is a unique Internet sports brand, the country's largest national sports social platform, and an advocate and pioneer of subverting users' traditional sports concepts in China. On May 31, 2016, Cootone announced the completion of Series C financing in Beijing, with a financing amount of US$50 million, led by the Sports Fund jointly established by Focus Media and FountainBre Capital, followed by SIG (Haina Asia Venture Capital Fund), SoftBank China and other institutions, and CEC Capital served as the exclusive financial advisor of Cootone in this transaction. Previously, the total amount of the two rounds of financing in the A and B rounds of Gudong was about 300 million yuan.
As a leading brand of global Internet sports and social networking, the number of Gudong users has exceeded 60 million, and tens of millions of exercise needs from 87 countries around the world need to respond every day.
In 2010, Chengdu Ledong Information Technology Co., Ltd. was established, and the "Gudong" brand was born, which was co-founded by Shen Bo, the founder and CEO of Gudong, and Si Jianming, the co-founder. The company advocates people-oriented technology, and has obtained more than 20 patents. Over the past 6 years, Gudong has been tirelessly pursuing technological innovation, providing users with simple, convenient and reliable Internet sports services through powerful sports data algorithms and other technical means.
Coodong is committed to building the world's largest and most complete Internet sports industry. Adhere to the people-oriented, technology-oriented, interest-oriented, emphasis on international vision and global positioning, advocate a positive, healthy and optimistic life, and strive to present the multiple beauties of life.
According to the "LETV Sports Research Report", in 2015, the market share of Gudong exceeded 50%, far ahead of other sports APP products. In December 2015, Nielsen released the "China Sports Population Research Survey Report", which pointed out that the Gudong APP has become the preferred sports social software for sports people.
After three transformations, in 2016, Goodong officially entered the era of "building a national sports ecosystem", "the national sports ecosystem created by Gudong will start from the sports data collection and management model, combined with live video, graphic interaction, and information transmission, to create a high-value sports social content community; Increase cross-border cooperation with all partners, open the interface of the sports data platform, and continue to improve a series of solutions such as mobile payment and smart hardware access; Through a complete range of online marathons, cycling events and self-owned IP events, including a full range of services such as participation registration, result inquiry, event photos, event live broadcast, sports safety insurance, and derivative products, we will continuously improve the sports user experience. "In the words of Shen Bo, the founder and CEO of Coodong, as long as you are a participant in the movement, Coodong can meet all your needs, and this is Coodong's national sports ecosystem."
In June 2016, the Goo Dong TVC advertising campaign "To Exercise, Use Goodong" was launched simultaneously in 20 cities across the country, and "To Exercise, Use Goodong" has become a new verb in people's fashion and sports life.
