Top 10 shopping websites, a large-scale B2C cross-category comprehensive online mall, is an e-commerce platform integrated by the two major e-commerce platforms of Gome Electrical Appliances Online Mall and Kuba.com, and an e-commerce platform under the mode of independent brand/independent website/independent operation
GOME Online (www.gome.com.cn) is a comprehensive B2C shopping website under GOME Group, which is a comprehensive shopping platform integrating B2C, B2B2C, private labels, group buying and other fields. At present, it has developed into a leading comprehensive online shopping platform in China. The business scope of the product covers traditional major appliances, 3C digital, home furnishing, books, mother and child, food, wine, clothing, makeup, gold, cultural artworks and other categories, and the total number of goods on the website has exceeded 3 million.
Relying on the annual low-price procurement capacity of 100 billion yuan, the brand influence accumulated for many years, the advantages of the leading information background processing system and the country's largest self-owned e-commerce logistics distribution system, GOME Online has quickly become the first camp of China's e-commerce and the industry's leading comprehensive B2C e-commerce website. At present, the number of members of GOME Online has reached 100 million, and the huge number of members has brought a stable revenue increment to GOME Online.
In 2014, GOME Online will promote the overall promotion in five aspects: user experience, logistics experience, home appliance supply chain, mobile Internet, and O2O, and better meet consumer needs through high-quality services and good shopping experience. Among them, deepening the O2O layout is the core strategy of Gome in 2014, and 2014 will be the first year of Gome Online's mobile Internet, Gome Online will make full efforts in mobile Internet, and strive to rank among the top three in the industry in terms of the number of users.
1. Basic overview
On May 25, 2011, Wang Junzhou, President of Gome Group, said at the press conference of "All-round Efforts to Accelerate Leadership" held by Gome Online (then known as Gome Electrical Appliance Online Mall) in Shanghai that Gome Electrical Appliances has strategically laid out the field of online shopping and concentrated superior resources to ensure that Gome Online accelerates its leadership in the online shopping industry.
Since the launch of the new revision, GOME Online has focused on meeting the needs of online shopping consumers, providing online shopping consumers with high-quality and low-cost goods and fast delivery services, with a development rate exceeding the industry average, achieving a growth rate of 600%, becoming the fastest growing home grid shopping platform in the domestic home grid shopping market, and a new "online GOME" created by GOME Electrical Appliances.
Second, the company's transformation
In 2012, GOME Online (then known as GOME Electrical Appliances Online Mall) continued to expand its business categories according to consumer demand, and successively launched new categories such as department stores, home furnishings, outdoor, gifts, clothing, gifts, auto parts, books, wine, food, mother and child, cosmetics, etc., and quickly entered more new consumer fields. By leading the wave of online shopping consumption, GOME Online has successfully transformed into an industry-leading comprehensive B2C online shopping mall.
Offline, Gome has become synonymous with low prices, and online, Gome Online has also become synonymous with the lowest price for online shopping. As a leading integrated B2C online mall in China, GOME online mall perfectly integrates low price and quality, which is to achieve the bottom price every day and bring real benefits to consumers.
3. Officially changed its name
On December 3, 2012, GOME Group officially announced the integration of its two major e-commerce platforms, GOME Electrical Appliance Online Mall and Kuba.com, to achieve unified management and resource sharing in the background, and at the same time, GOME Electrical Appliance Online Mall was officially renamed as "GOME Online".
Under the guidance of the customer-oriented ideology, the two platforms of Gome Online and Kuba.com have integrated the five functions of the background to achieve the sharing of information systems, the interaction and sharing of members, the sharing of the scale and benefits of some commodity procurement, the sharing of logistics systems and the sharing of information services, forming a close coordination system of "flesh and blood" and making shopping more convenient for consumers.
