Targeting young white-collar workers, with crowdsourcing micro-logistics distribution as the core model, focusing on the last mile distribution of fresh food in the community, and focusing on one-hour lightning delivery

Launched in mid-May 2014, Aixianbee is a company focusing on the last mile distribution of fresh food in the community, with crowdsourcing micro-logistics distribution as the core model, and providing OTO operation services based on the technical solutions of mobile terminal positioning. Focus on the last mile delivery of fresh food in the community, focusing on one-hour lightning delivery. The platform's strong products are mainly fresh food, and the target group is young white-collar workers. Aixian Bee has thousands of outlets in the urban area of Beijing, and has achieved 30-120 minutes of rapid community fresh food distribution in the core area of Beijing.

The products currently provided by Aixian Bee can be roughly divided into two categories: one is cold and fresh food, such as crayfish, yogurt, Starbucks, bento, ice cream, marinated snacks, etc.; The other category is urgently needed supplies, such as cigarettes, mosquito coils, condoms, sanitary napkins, etc. The former is the main product of Aixian Bee, and the latter seems to be more able to explain Aixian Bee's positioning of itself: to help consumers solve some small problems in life, such as being tired or suddenly finding that some items are urgently needed.

The "freshness" of Aixian Bee emphasizes the freshness and diversity of food, while the "bee" represents the large number and fast speed of our delivery personnel.