Founded in 1858, the United Department Store is a subsidiary of United Department Stores, a well-known high-end department store chain, which has won a reputation for its high-quality service
1858年，罗兰·哈斯·梅西 (Rowland Hussey Macy) 先生在纽约曼哈顿第14街和第6大道的交叉口上，以自己的名字命名开设了一家商店——R. H. Macy & Co. 。从楠塔基特岛的一个捕鲸人到世界著名的百货大王，罗兰·哈斯·梅西一直是United States人津津乐道的成功范例。罗兰·哈斯·梅西1877年去世。1893年，R. H. Macy & Co. 公司由Isidor Straus和Nathan Straus兄弟收购。1902年，梅西百货公司(Macy's) 旗舰店迁移到纽约曼哈顿中城第三十四街与百老汇街、第七大道的交接处并保持至今，梅西百货公司(Macy's) 已成为纽约人与观光客的汇集之地。
Macy's is an upscale department store in the United States, specializing in clothing, shoes and hats, and home decorations, and has earned a reputation for quality service. Although the scale of the company is not very large, it has a high reputation in the United States and the world. As of September 2006, Macy's has 850 stores across the United States, making it a truly national brand. Macy's philosophy is that customers are the source of profit for the business, and employees are the key to unlocking that source.
In order to make Macy's a success, Nathan Straus developed a series of sales techniques, in which Macy's salesmen had to put themselves in the customer's shoes, think about the customer's interests, introduce the benefits of buying a certain product, and arouse the customer's interest in buying. Therefore, he asked the salesmen of Macy's to have 10 things to know about the product (background information of the product, the appearance of the product, the composition of the product, the manufacturing process, the use of the product, the service and durability of the product, the protection and use of the product, the price and type of the company's history and policy, and the competitive product); Salesmen should be good at employing different strategies for different customers; Have the ability to take the opportunity to suggest sales (it is recommended to buy related products, it is recommended to buy a large number of required products to save time and money, it is recommended to buy high-end products, recommend the products that the company is promoting and develop, recommend alternative products, etc., and act on the opportunity); Merchandising should be good at discovering future customers (using various existing brochures, tracking customers who have asked the company, market research on similar products, cooperation with salespeople in other industries, introductions to groups and friends, use of exhibitions, observation and speculation, etc.).
Strauss pays special attention to the image of Macy's in its management, and in order to establish the image of Macy's product quality as first-class in customers, all kinds of products it handles are branded with Macy's trademark. If the customer is not satisfied after purchase, he can refund or exchange.
