Oriental Fengxing (Beijing) Trading Co., Ltd., Lebee.com, China's earliest shopping website with expert stars, has opened up the front-end fashion e-commerce sales platform and the back-end fashion product manufacturing ecological industry chain
Founded in 2008 with the goal of providing "the preferred entrance to the high-quality life of hundreds of millions of Chinese women", Lebee (www.lefeng.com) is the first professional beauty shopping website in China with expert stars. Lebee advocates a unique and personalized fashion philosophy, encourages a joyful and positive attitude towards life, and deeply explores the needs of female users.
In February 2014, Vipshop strategically invested 75% of the shares of Lebee.com to jointly build a top women's fashion shopping platform. The marriage between the two parties effectively combines Lebee's experience in the vertical field of cosmetics and Vipshop's supply chain management capabilities, and opens up the front-end fashion e-commerce sales platform and the ecological industrial chain of back-end fashion product manufacturing. At the same time, it put forward the commitment of "rejecting parallel imports, refusing adulteration, and promising 100% licensed genuine products" to drive the standardized development of the entire industry. At the same time, more than 500 professional domestic and foreign celebrities provide all kinds of fashion information, lifestyle and shopping guidance. More than 1,000 global brands have been authorized, and the "100% licensed authenticity" strategy has been implemented from beginning to end. All private label products are strictly selected and checked by experts, deeply integrating the "talent industry chain", forming a clear distinction in the field of beauty vertical e-commerce.
In Lebee.com, there are celebrities and fashion experts to provide you with first-class popular makeup and fashion information, a 7-day worry-free return and exchange policy, and you can also learn and understand a large number of netizens' fashion cases, and enjoy the taste of life and shopping.
On February 14, 2014, Vipshop announced a strategic investment of US$132.5 million in Lebee.com, and obtained a 75% interest in Lebee.com, which means that the control of Lebee.com has been transferred from Dongfang Fengxing Group to Vipshop, and the other two wholly-owned subsidiaries of Dongfang Fengxing Group led by Li Jing - Jingjia Daren brand company and media company will continue to operate in parallel with Lebee.com.
