Beijing ByteDance Technology Co., Ltd., Toutiao, a recommendation engine product based on data mining, an open content creation and distribution platform, and an aggregate information application known for personalized recommendations

"Toutiao" is a personalized recommendation engine product based on data mining technology, which recommends valuable and personalized information for users and provides new services that connect people and information, and is one of the fastest-growing products in the field of mobile Internet in China. Toutiao was launched in August 2012, and by the end of September 2016, the cumulative number of active users had reached 580 million, with more than 63 million daily active users.

Compared with traditional news clients, "Toutiao" is more suitable to be called interest media, because it has a powerful technical weapon - recommendation engine. In the era of information explosion, people are faced with more and more choices, too many choices, information overload, and often make people at a loss. In this case, the recommendation engine begins to show its technical superiority and exert its power. "Toutiao" is a recommendation engine product based on data mining, and it is also the only company in China that uses recommendation engines to make independent products. It has no editorial staff, no content, no position and values, and the core of its operation is a set of algorithms built from code. The algorithm model built by "Toutiao" will record every behavior of the user on Toutiao, calculate the user's preferences based on this, and push the content that he is most likely to be interested in.

"Toutiao" has launched an open content creation and distribution platform - "Toutiao", which is a professional information publishing platform launched for media, state institutions, enterprises and self-media, and is committed to helping content producers efficiently gain more exposure and attention on the mobile Internet. By the end of September 2016, the number of accounts on the Toutiao platform had exceeded 300,000.

In 2012, Toutiao cut from the edge, and after 4 years of rapid development, it has now become the first camp of news and information clients. "Toutiao" will continue to strive to become the information platform that understands you best, connecting people and information, and promoting creativity and communication.

Please download our flagship app Toutiao (iPhone, Android version) to your mobile phone and never miss anything you are interested in!

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