Focusing on women's fashion consumption, the e-commerce website has successfully developed the Mushroom Street APP and overseas purchasing platform, and merged with Meilishuo in 2016 to become Meili United Group Co., Ltd

Beauty United Group is a women's fashion media and fashion consumption platform, which serves different female users by integrating existing resources, including e-commerce, community, influencers, content, etc.

Mushroom Street is a fashion media and fashion consumer app under the Group that targets young female users, and its core user group is young female users aged 18-23.

In 2015, Mushroom Street successfully established its own differentiated brand image with the core concept of buyer selection with the brand positioning of popular star Li Yifeng and "My Buyer Street".

In 2016, Di Lieba joined Mushroom Street as the chief experience officer on behalf of the majority of users, so as to better provide young female users with a one-stop consumer experience from beauty and clothing sharing to fashion shopping.