The 360 official shopping website, the sales platform of 360 smart hardware, mobile phones and cooperative brands, provides one-stop services such as product display, sales, communication and after-sales for smart hardware users, and creates a new model of smart hardware ecological mall
360Mall itself does not undertake product development and production, but undertakes the marketing and promotion of relevant intelligent hardware products on the platform, market promotion, logistics and distribution, purchase payment, new product trial, feedback and other links, which essentially determines that 360Mall is completely different from ordinary B2C malls such as Xiaomi Network and Huawei Mall, but realizes industrial services in a way that opens up the ecological chain. For the official 360 mall, this positioning also fundamentally determines its leading role in the hardware e-commerce war.
As a 360 Internet ecological warfare action, 360 Mall will not only serve as a sales platform for 360 smart hardware, mobile phones and cooperative brands, but also provide one-stop services including product display, sales, communication, and after-sales for smart hardware users, and create a new model of smart hardware ecological mall with differentiated products and perfect ecosystem.
Judging from the current nature of the platform, the 360 official mall is different from the B2C mall such as Xiaomi.com and Huawei online mall, in addition to the latter's smart hardware product marketing function, it also provides more detailed functions in terms of user interaction and product cognition. According to relevant media reports, this is because 360 Mall is not an e-commerce website in essence, but a platform that undertakes user links and communication, cognition and selection of smart hardware products. Therefore, while providing basic product marketing functions, 360 Mall pays more attention to the strengthening and deepening of user interaction.
360 Mall does not take the sale of hardware as the profit goal, but based on the highest point of its own hardware industry, relying on 360's smart phones, smart hardware and other industrial lines, to provide smart hardware users with one-stop product display, sales, communication, after-sales and other services, to create a complete information closed loop, become a key part of the 360 intelligent hardware ecosystem.
