NetEase's original self-operated e-commerce brand of lifestyle is committed to selecting high-quality, cost-effective and high-quality products for consumers

NetEase Yanxuan, NetEase's original life self-operated e-commerce brand, officially launched in April 2016, is the first domestic ODM (original design manufacturer) model of e-commerce, with "a good life, not so expensive" as the brand concept. Strictly select and directly connect with big-name manufacturers through the ODM model, eliminate brand premiums and intermediate links, and select high-quality, cost-effective products for the Chinese people.

NetEase carefully selects products from first-line brand manufacturers, and NetEase is responsible for procurement, quality control, logistics, sales, and after-sales, providing 30-day worry-free return service. With the brand concept of "a good life, not so expensive", we provide users with good goods, good prices and good services by strictly controlling the production process of goods, directly connecting consumers and factories, and removing brand premiums, and working together with you for a better life.