B.C.RICH, founded in 1968, is a well-known American heavy metal musical instrument brand, a model of special-shaped pianos, known for its aggressive tone/cool appearance, and a musical instrument brand that mainly produces electric guitars and basses

B.C Rich is one of the top heavy metal musical instrument brands in the United States, and the epitome of the shaped piano belongs to Warwick. It mainly produces electric guitars and basses, and is known for its aggressive tone and cool appearance. Perfect for playing heavy metal music. The spokesperson is Kerry King, the lead guitarist of the famous Slayer (killer band).

B.C Rich's founder, Bernardo Chavez Rico (Bernie Rico), was born on October 13, 1941, in East Los Angeles in a gathering place for Spanish immigrants.

Bernie Rico has always been a pioneer in the design of physical electric guitars and all-in-one instruments. His forward-thinking designs made the B.C. Rich electric guitar one of the most popular guitar brands in the world in the '80s, and famous models such as Mockingbird, Warlock, and Assassin became almost icons of extreme music.

One of Bernie's friends is named Bobby Rich. Bernie named his guitar B.C. Rich around 1966, and each part is an English rephrase of the family name. The logo of the early B.C. Rich guitar and some of the current models is written with a capital R, representing the names Rich and Rico.

Bernie Rico joined his father's workshop in 1953, where he focused on the Havian strings, and then the wave of folklore was brought to a climax, and their studio began to make banjos and necks for other manufacturers. By 1964, the studio began to restyle Martin guitars, mainly to 12-string Martin, as Martin didn't make 12-string guitars at the time, and Rico also made some metal-framed guitars. Later, Rico took classical guitar making as his main development direction, mainly for the country musicians of the time, and the period of making classical guitars for country guitarists, that is, B.C. The period of establishment of Rich.

Before 1968, B.C. Rich only produced acoustic guitars, and the total production was just over 300 guitars.

In 1968, Bernie Rico founded B.C. Rich, for the next four years, built a small number of Gibson and Fender type electric guitars. In 1972, the first true B.C. Rich electric guitar Seagull (Seagull) was launched, laying the foundation for B.C. Rich guitars continue the tradition of outstanding design to this day.

In 1968, Rico made his first solid wood electric guitar body, and when Rico repeatedly worked on the surface of his first body, his luthier assistant suggested that he do some special spray painting, but such paint was still rare at the time, only available on motorcycles, and they were all motorcycle enthusiasts, so this suggestion inspired Rico, and it continues to this day B.C. The Rich Heritage Collection Body art was formed. Rico's early electric keyboards were mainly based on the classic shape of Gibson and Fender.

When B.C. Rich's fantastical body shape began to take shape, it was the beginning of B.C. Rich's collectivization. Rico began his first foray into Gibson's Eb-3 bass in 1969 with a slightly modified body and neck inlay, which was also of B.C. Rich's extremely imaginative type, made from a single piece of mahogany. Later, the Seagull guitar was the first to adopt Rico's design, which was first introduced in 1972, and then the Seagull guitar also used Rico's neck through for the first time, always in keeping with Rico's design. The neck through connection method is also B.C. Rich's housekeeping skills also belong to B.C. One of Rich's high-end piano features, the early B.C. Rich and Seagull's guitars have very few screw connections, and Rico's own opinion on neck through connections is that he thinks that neck through is more comfortable to play in the upper position than in the screw connection, even if the high position of the screwed neck is cushioned.

B.C. Rich initially produced very limited units, often producing less than 1,000 units per year, selling for between $2,000 and $4,000. In a market where traditional electric guitars were still popular at the time, B.C. Rich attracted a large number of users with its novel design and impeccable quality.

In September 1977, the prototype of the Bich electric guitar designed by the famous luthier Neal Moser was completed, and officially launched at the NAMM Musical Instrument Show in the winter of the following year, becoming the most sensational new electric guitar of the year. The Bich electric guitar was the ancestor of the 10-string electric guitar, which sold for up to $6,000, and for many years afterward, the Bich remained one of BC Rich's main models, with 6-string, 10-string, and 12-string models.

Bich's extremely complex and sophisticated circuit design makes it a well-deserved king of tonal diversity in the history of electric guitars, and the parameters such as pickup series and parallel, phase and frequency characteristics are provided with independent adjustment knobs, coupled with B.C.Rich's strict requirements for wood, pickups, etc., so that the expensive Bich can also provide extremely rich tones several times its own price.