Founded in 1984, the world's leading provider of complete home appliance solutions, is committed to transforming into a real Internet enterprise and a household appliance enterprise group that starts with the production of refrigerators
Founded in 1984, Haier Group is a well-known brand of large household appliances, and has transformed from a traditional home appliance manufacturing enterprise to an open entrepreneurial platform. In the Internet era, Haier is committed to transforming into a real Internet enterprise, creating a win-win ecosystem in the post-e-commerce era centered on the community economy, based on user value interaction, and with integrity as the core competitiveness, and becoming a leader in the Internet of Things era.
In the face of the general trend of the times with the rise of the experience economy and the sharing economy, Haier has taken the "integrity ecological sharing platform" and "the integration of people and orders and the detonation of small and micro enterprises" as the spirit and style of Haier in the new era, and has carried out subversive explorations in three aspects: strategy, organization and manufacturing, and created a dynamic circulation system. Strategically, establish a user-centered co-creation and win-win ecosystem to achieve win-win value-added for all stakeholders in the ecosystem; In terms of organization, the traditional closed department layer system is changed to a networked node organization, and the world's first-class resources are openly integrated; In terms of manufacturing, we will explore the replacement of traditional physical factories with connected factories, and shift from large-scale manufacturing to large-scale customization. The main line of Haier's business model has always been "human value first", and in the process of transformation, employees have changed from employers and executors to entrepreneurs and dynamic partners.
From the perspective of the social value generated by the transformation, as of August 2017, 2,246 entrepreneurial projects have gathered on Haier's shared entrepreneurship platform, and there are 4,316 entrepreneurial and innovative incubation resources, 1,333 venture capital institutions, 118 incubator spaces, 12 billion venture capital funds, and 15 entrepreneurial and innovative incubation bases on the platform, providing rich entrepreneurial resources for makers. There are more than 200 entrepreneurial small and micro enterprises, more than 3,800 node small and micro enterprises and 1.22 million micro stores on the Haier platform, which are striving to practice the socialization of capital and manpower, and more than 100 small and micro enterprises have annual revenues of more than 100 million yuan, 52 small and micro enterprises have introduced venture capital, and 18 small and micro enterprises have a valuation of more than 100 million yuan. As a result of Haier's insistence on decentralization, disintermediation, and "thermal walling" in the process of model transformation, Haier's registered employees have decreased by 45% compared to the peak, but the Haier platform provides more than 1.6 million employment opportunities for the whole society. Based on Haier's outstanding achievements and exemplary role in the field of "entrepreneurship and innovation", in May 2016, the State Council identified the first batch of demonstration bases for entrepreneurship and entrepreneurship, and Haier became the only selected enterprise in the home appliance industry.
From the perspective of industrial innovation, Haier focuses on the innovation of five major platforms: white electricity transformation platform, investment incubation platform, financial holding platform, real estate industry platform and cultural industry platform.
•White Appliance Transformation Platform: Focusing on the transformation from electrical appliances to network appliances to websites, through community platforms, interconnected factories, smart life platforms, etc., with advanced iteration as the fulcrum, it has become a leader in the era of smart homes in the Internet of Things.
•Investment incubation platform: Focus on building a user ecosystem and a platform integrity brand, and realize the leadership of the IoT model of the scenario business platform by establishing a community interaction ecosystem.
•Financial holding platform: Focusing on the community economy, with "financial steward" and "industrial investment bank" as the entry point, through linking, reconstruction, co-creation and sharing, we will create a win-win ecosystem of industrial finance, and realize the leadership of the "industrial financial platform" in Internet finance.
•Real estate industry platform: explore the Internet of Things model of smart community life services.
•Cultural Industry Platform: Explore the guidance of the value interaction model of "content, community, and e-commerce" in the Internet era.
The five platforms provide makers with a series of entrepreneurial resources, including manufacturing system, logistics system, venture capital incubation system, and human capital system, so that makers can use Haier's ecosystem resources to achieve innovation and growth on an open platform.
Through the exploration of business models in the era of the Internet of Things, Haier Group has achieved steady growth. In terms of revenue generated by the traditional economy, Haier's global turnover in 2016 reached 201.6 billion yuan, a year-on-year increase of 6.8%, and its profit reached 20.3 billion yuan, a year-on-year increase of 12.8%, and the profit growth rate was 1.8 times that of the revenue growth rate, and the compound growth rate of revenue reached 6.1% and the compound growth rate of profit reached 30.6% in the past ten years. In terms of the transaction volume generated by Internet interaction, a total of 272.7 billion yuan was generated on Haier's product online platform, B2B, B2C social online platform and Internet financial platform, an increase of 73% year-on-year.
Haier's transformation is based on the exploration of the "Rendanheyi" model, which was first proposed on September 20, 2005, and has been iteratively upgraded to the "Rendanheyi 2.0 - Create a Win-Win Ecosystem" model. "People" is upgraded from employees to all parties involved, and "single" is upgraded from user value to user resources, with the ultimate goal of achieving win-win value-added for all parties in a win-win ecosystem. The innovative exploration of the Rendanyi model has solved the management problems in the Internet era, and has also been affirmed by the world's famous business schools and management scholars, who have continued to track and study Haier, and believe that Haier's exploration is leading and the direction is correct. Every year, thousands of large and medium-sized enterprises at home and abroad come to Haier to learn and exchange the Rendanheyi model, which has been tested and transformed in the agricultural and medical fields.
At present, Haier has more than 10 mainstream brands around the world: Haier, Casarte, Dayayshun, GEA, AQUA, Fisher & Paykel, Commander, DCS, MONOGRAM, etc., each brand has its own market positioning and continues to meet the best user experience from different fields. 2017 is the first year for Haier's Rendanheyi model to take root, blossom and bear fruit in the world, and Haier will continue to promote the internationalization of Rendanheyi model through a "salad-style" multicultural integration system.
