Formerly Sony Ericsson, a high-end smartphone sub-brand of Sony Mobile Communications, Sony completed the acquisition of 50% of the shares of Sony Ericsson held by Ericsson in 2012 and changed its name to Sony Mobile Communications
Xperia, formerly Sony Ericsson, is now a high-end smartphone sub-brand of Sony Mobile Communications.
On February 16, 2012, Sony announced that it had completed the acquisition of 50% of the shares of Sony Ericsson held by Ericsson, Sony Ericsson became a wholly-owned subsidiary of Sony, Sony Ericsson will be renamed Sony Mobile Communications, and Bert Nordberg (Bert Nordberg) will serve as president and CEO. And Sony Ericsson, the name, has also become a piece of history in the mobile phone industry.
Ericsson AG said it has completed the sale of its 50% stake in Sony Ericsson Mobile Communications ("Sony Ericsson"), which includes a number of intellectual property cross-licensing agreements. On October 27, 2011, Sony Corporation ("Sony") and Ericsson jointly announced the transaction. Upon completion of the transaction, Sony Ericsson became a wholly owned subsidiary of Sony. The two companies agreed to deal in cash of EUR 1.05 billion.
Sony Ericsson:
Sony Ericsson, as a young international brand, was born in 2001 and is a 50% joint venture between Sony and Ericsson, which combines Sony's expertise in audio-visual, product planning and design capabilities, consumer electronics marketing and branding, and Ericsson's expertise in mobile communication technology, relationship with operators, and network infrastructure construction.
Acquired: Sony completed the acquisition on February 15, 2012 and became a wholly owned subsidiary of Sony.
Current name: In February 2012, it was officially renamed "Sony Mobile Communications".
Sony Ericsson Corporation (formerly Ericsson Mobile, the world's third largest mobile phone company). In 2000, Ericsson Mobile, a subsidiary of the famous European telecommunications giant Ericsson, suffered continuous losses, and Sony Ericsson was founded by Sony and Ericsson in 2001, with global headquarters in London, including research and development personnel in Europe, Japan, China and the United States, and the company employs about 7,500 people worldwide. Everyone thinks that Sony Ericsson is Japanese, but in fact, Sony Ericsson is a European company. On October 27, 2011, Sony announced that it would acquire a 50% stake in Ericsson for 1.05 billion euros, and Sony Ericsson would become a wholly-owned subsidiary of Sony. The deal was completed in early 2012 and Sony Ericsson changed its name to Sony Mobile.
At present, the term "Sony Ericsson" no longer exists, and the 50% financing shares owned by Ericsson in the past ten years will officially return to Sony. The mobile phone series products will be named "Sony Mobile", and the mobile phone logo will be changed to "SONY" in the future.
