BBK, a domestic mainstream smartphone brand, is a global mobile Internet intelligent terminal company focusing on smart phones
vivo is designed for the young, fashionable urban mainstream young group, to create a smart product with excellent appearance, professional-grade sound quality enjoyment, the ultimate image fun, surprise and pleasant experience, and the dare to pursue the ultimate to create surprises as vivo's continuous pursuit, vivo is a BBK smartphone brand.
"vivo" is derived from the ancient Latin. For 600 years before and after the first year of the Common Era, in order to express their reverence for the heroic exploits of Caesar and Octavian, the Roman citizens gathered in front of the Senate could not help but let out a cheer of "drapery" when throwing flowers, and the corresponding adjective grid vivo appeared. In modern times, with the flourishing of Italian opera art, people feel that ordinary words can no longer express the amazement and praise of the works of Verdi, Puccini and others, so vivo was introduced and used, which gave vivo art an outstanding sense of presence and activity.
In short, vivo is not just "active and alive", it also contains a deep respect for greatness such as heroes and art. Its primitive and concise pronunciation is the peculiar syllable that comes from the first reaction of people when they witness the birth of a new life or something great.
Brand Definition
The brand color of vivo is Sky Blue, color value (C100 M20 Y0 K0). Blue represents eternity in the East, fame in the West, and excellent quality and technology in the business field. Sky blue represents the newborn hope, symbolizing the youthful and energetic era, and psychologists believe that sky blue is the preferred color for making people relaxed and happy.
The first letter V stands for vigour ['vigə], which means "energetic, dynamic", vivo never hides its youthfulness, on the contrary, it celebrates and defends the idea of chasing trends and cherishing happiness because of youthful vitality, because youthful vitality is the driving force behind dreams come true.
The second letter i stands for Individual [indi'vidjuəl], that is, "individual", vivo not only has the positive spirit of the mainstream, but also firmly does not blindly follow the ally of the young mind, of course, this is by no means a pathology of opposition for the sake of opposition under the spirit of camp in the entertainment era, but the resurgence of the production line culture that refuses to participate in perfection and homogenization under the mainstream value orientation.
The third letter v stands for victory ['viktəri], "success, victory" Enterprising is an excellent lineage inherited from backgammon. The result is only part of the dream-like enterprising ism advocated by vivo, so victory is not the beginning of vivo, nor is it the end, but the measure of the process.
The fourth letter o refers to originality [əridʒə'næliti] "originality, creativity", which is different from individual, originality also declares that vivo is by no means a Danti school that only focuses on style and not content, but its wisdom and ability are derived from truly independent thinking and innovation.
Product planning
X Series: X is the abbreviation of Xtreme, which stands for Extreme and is the flagship series of vivo.
Y Series: The Young Social Series provides a more relaxed and expectant lifestyle component for young social people who are eager to find themselves in the crowd. It is currently one of the series with the most models of vivo.
S series: Fashion entertainment series, become a reason for young consumers to discover the beauty of life and find a love for life, and a symbol to share happiness and discover their true selves with young people.
E Series: Elite series, aiming to provide more and more updated life care and life help for young people who are about to embark on a bigger stage in life.
VRS technology
VRS is a unique self-developed audio technology of vivo smartphone, which makes up for the serious signal distortion problem of the Android system when playing some audio, and solves the problem that many international brands have been headache with. Coupled with the existing SRS BBE sound technology, as well as Yamaha amplifier and non-clip anti-burst technology, vivo has become a benchmark brand of music phones in Android products.
