Nubia Technology Co., Ltd., a well-known mobile phone brand, pays attention to user experience improvement and functional innovation, and emphasizes interactive experiences such as natural interaction and fast sharing, and is committed to providing products and services with a strong sense of design and high-quality experience
Nubia Technology Co., Ltd., released on October 31, 2012, is committed to providing products and services with a strong sense of design and experience for all users who pursue a high-quality life and are full of expectations for the unknown and have a spirit of exploration. Co-founded by a group of people full of romantic ideals. The founder, Li Qiang, is the president of Nubia Technology Co., Ltd., and the co-founder Ni Fei is the general manager of Nubia Smartphone.
At the beginning of the brand's birth, Nubia adhered to the brand proposition of "individuality is an attitude to life", and always adhered to innovation and perfection in product technology and practical experience. In the three years since the brand has grown, Nubia has lived up to this brand proposition with a number of high-quality products and a number of amazing technologies.
In terms of channel layout, after the release of the new Nubia brand, it focused on the open market, using a combination of online malls and physical experience store sales, in addition to vigorously developing e-commerce channels, and vigorously deploying physical experience stores in first- and second-tier cities across the country. After the promotion and use of the Nubia brand in China, it has gradually expanded to the global market, and currently Nubia's business scope covers China, North America, South America, Northern Europe, Eastern Europe, Southeast Asia, India and other markets.
At the same time, the nubia brand will pay more attention to user experience improvement and functional innovation, and emphasize interactive experiences such as natural interaction and fast sharing. It is worth noting that the first smartphone Z5 under the nubia brand was created by Stefano Giovannoni, a top Italian designer, which perfectly shows "light, thin, narrow, round and moist" on the Z5, so as to achieve the perfect combination of new process design and consumer electronics.
Constantly bringing sincere and surprising products to users is the core and cornerstone of Nubia's brand growth. Since the launch of the nubia brand, the nubia team has launched three product series: Z series, X series and My series. Among them, the Z series has always carried the original proposition and dream of Nubia: discovery, creation, infinity, with many cutting-edge technologies in Nubia's leading industry, and the world's first bezel-less mobile phone Nubia Z9 released in 2015 is even more amazing to the world. In 2014, the X series, which focuses on cross-border business, was launched; In 2015, Nubia launched the My series, which is full of romantic literary atmosphere and urban fashion temperament.
In 2015, Nubia launched a new English slogan - Be Yourself, encouraging all users to work with Nubia to continue to break through themselves and insist on being their true selves. At the same time, this is also the beginning of the Nubian brand to begin to improve its global strategic layout.
nubia paraphrasing
Nubia, one of the birthplaces of ancient civilizations, has a profound and rich meaning. In Latin and some language families, the word nubia has the semantic meaning of "cloud", which symbolizes beauty; The nubia brand gives it a new meaning and vitality, indicating the leap from ancient civilization to the development of modern human science and technology, and witnessing the responsibility and efforts of nubia people to promote the development of scientific and technological civilization.
The nubia logo is designed with a symmetrical structure, the design concept comes from the origin point of human civilization, the geometric dot symbolizes the source point of human beings, and the circle and dot extend to discover wisdom, explore with the eye of wisdom, and find infinite possibilities; It is further extended to scientific and technological innovation, constantly changing and upgrading, and creating a high-quality life. Today, nubia's "circle" culture is permeated throughout the brand. From the circle design of nubia mobile phone products, to the integration of nubia UI circle elements, to nubia's spirit of exploration in the field of photography, all of them reflect the circle concept of "discovery, creation, and infinity".
