Shanggong Shenbei (Group) Co., Ltd., Butterfly Brand, one of the top ten brands of sewing machines, was founded in 1965, a listed company, specializing in the research and development, production and sales of industrial sewing equipment and household sewing machines
Shanggong Shenbei (Group) Co., Ltd. is a Sino-foreign joint venture joint-stock enterprise that publicly issues A and B shares in China and is listed on the Shanghai Stock Exchange, and is an earlier listed company in China's sewing machinery industry. Headquartered in Lujiazui, Pudong New Area, Shanghai, the company currently has more than 30 branches and subsidiaries, including 15 overseas enterprises.
The main business of Shanggong Shenbei is engaged in the research and development, production and sales of industrial sewing equipment and household sewing machines. Aihua, Pfaff, KSL, and well-known domestic brands: Shanggong, Butterfly.
The industrial sewing equipment produced by the company has been widely used in many different industries, in the traditional clothing, luggage, leather shoes processing field, overview has LV, GUCCI, HERMES, BOSS, ARMANI and other top customers; In the field of automotive interior processing, the company provides high-end sewing products for well-known automobile manufacturers such as Mercedes-Benz, BMW, Audi and General Motors; In the field of aerospace and new materials, the company also has large customers such as Boeing, Airbus, and COMAC. Today, Shanggong Shenbei has grown into a professional manufacturer of high-end sewing equipment and a supplier of sewing application technology solutions. It has 7 production companies in China, Germany, the Czech Republic and Romania, and a sales network all over the world. The company's butterfly, flyer, bee brand household sewing machines are well-known in China and exported to overseas markets.
The company was established in October 1965, formerly known as Shanghai Industrial Sewing Machine Factory; In September 1993, it was restructured and listed, and in August 1997, it was renamed Shanggong Co., Ltd.; In February 2005, it merged with Shanghai Shenbei Office Machinery Co., Ltd. and changed its name to Shanggong Shenbei (Group) Co., Ltd. In the past 50 years, as the first sewing machine manufacturer in China, Shanggong Shenbei has created brilliant business performance. Ten years ago, in order to get rid of the vicious competition of low prices in the sewing machinery industry, the company actively formulated a business development strategy of "high-quality, intelligent and differentiated".
In 2005, as an active responder to the national "going out" strategy, Shanggong Shenbei successfully acquired Dürkopp through its wholly-owned subsidiary "Shanggong Europe". Aihua Co., Ltd. began its international operation. DA is a German sewing equipment manufacturer with a history of more than 150 years, enjoys a high reputation in the global sewing equipment industry, and is listed on the stock exchanges of Frankfurt, Berlin and Düsseldorf in Germany. Through years of overseas practice, the company has achieved brilliant business performance, so that Shanggong Shenbei has successfully explored a suitable for its own development of the international business road, but also strengthened the company's confidence and determination to further implement the international business strategy, every worker is proud of this. However, the company's management is not satisfied with the business results that have been obtained, but has set its sights on broader development prospects. In March and July 2013, Shanggong Shenbei successfully acquired the century-old German store Pfaff Company and KSL, the world's leading enterprise in the field of industrial sewing automation applications, and quickly obtained the world's top sewing technology, including 3D sewing technology, consolidating the company's position in the world in the field of automatic sewing technology and the first in the country and the top three in the world in terms of production and sales scale, and laying a good foundation for catching up with the world's first. The company's management will unswervingly implement the business strategy of "leading technology", continuously carry out management innovation, enhance the core competitiveness of the enterprise, and create an upgraded version of the transformation and development of China's traditional manufacturing industry.
