A well-known German manufacturer of household appliances and commercial appliances, a global luxury home appliance brand, its products have won many international design awards such as iF and Red Dot, and are committed to providing global customers with products with top quality and unique design style
Miele, the pure German name has pure German blood behind it. In the 111 years since its birth in 1899, "amazement" has been generously given to this top home appliance king who insists on family management. Since the design and manufacture of the first barrel washing machine in 1900, every piece of Miele household appliances has represented the highest standards in the industry in terms of quality, design, and service life, and has led the innovation and progress of the entire industry with a leading 10 years.
In the past 111 years, Miele has always adhered to the business philosophy of "continuous transcendence", and interpreted its understanding and pursuit of home, life and future through each product. Demanding quality requirements, persistent innovation and artistic appeals have made Miele synonymous with the best quality, the most precise and reliable brand. The 4 major appliance collections of cooking, refrigeration, laundry care and floor care on 5 continents have been given a new concept – the art of living – thanks to Miele.
As one of the world's most recognizable luxury home appliance brands, Miele's brand charm is unparalleled, and no other brand has maintained the supreme brand status in the minds of consumers for decades like Miele.
Miele's designs have won several international design awards, including iF and Red Dot. The Red Dot Award is the world's largest and most prestigious design award, and the iF Design Award is known as the "Oscar" in the field of industrial design. The approval of two prestigious awards shows that the industrial design field unanimously recognizes Miele products. Today, some of Miele's award-winning works are on display in the collections of the Museum of Modern Art in New York and the Museum of Chicago. For many people who like Miele, Miele is not only a luxury appliance brand, but also a comfortable and intimate lifestyle. Backed by cutting-edge technology and tradition, more than 100 years of experience and innovation, people all over the world are proud to own Miele's artistic products.
Miele in China
With the rapid development of China's economy and the continuous expansion of the market size, Miele began to sell its products in China to meet more customer needs. Miele's Shanghai office was established at the end of 2004 and Miele's Beijing office at the end of 2005. With the further development of the Chinese market, Miele China was officially established in June 2008 and officially launched its retail business, and opened boutique counters in Shanghai Jiuguang and Beijing Shin Kong Tiandi in September 2009.
In the past few years of development in China, Miele has been favored by many Chinese high-end consumers and top luxury real estate developers with its noble brand image, ultra-simple electrical design and humanized operation mode, and has cooperated in many top luxury residential projects in China. Miele continues the core brand values of traditional wisdom, excellent quality, and creative innovation to China, and continues to uphold the concept of "continuous transcendence" to provide customers with distinguished life enjoyment and high-quality services in China.
