SANYO

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Introduction to the SANYO Sanyo brand

SANYO Sanyo logo

Started in 1947 in Japan, Whirlpool China Holdings Hefei Sanyo was changed, a listed company, the world's largest household appliance manufacturer

SANYOComposed of romaji, the N in the center of the logo is made up of five lines that stretch from the top to the bottom, and the company's name means "three seas" in Japanese, referring to the company's founder's ambition to sell their products around the world, across the Atlantic, Pacific and Indian oceans. At the same time, it also contains the implication that Sanyo wants to rely on the three pillars of people, technology, and services to develop together with the people of the world who are connected by the three oceans.

Whirlpool (China) Co., Ltd, established in November 2014. The company is located in Hefei High-tech Industrial Development Zone. At present, the main shareholders: Whirlpool Company of the United States (51%), Hefei State-owned Assets Holding Group (23.34%), social circulation shares (25.66%), registered capital of 766.44 million yuan. The company has four major brands: Whirlpool, Sanyo, Didu and Royalstar, and its business covers more than 40 countries and regions around the world, covering white goods such as refrigerators and washing machines, as well as kitchen appliances, household appliances and other product lines.

The company was formerly known as Hefei Royalstar Sanyo Electric Co., Ltd. (Hefei Sanyo), which was established in November 1994. After nearly 20 years of development, Hefei Sanyo has established a comprehensive home appliance manufacturing base in Hefei, the largest home appliance industry base in China. Especially after 2008, the company entered a stage of great development, comprehensively explored the domestic and foreign markets, and created an international independent brand "Didu"; The "Royalstar" brand has been withdrawn, and it has maintained rapid growth for many years, creating a miracle in the development of the home appliance industry and becoming a dark horse in the industry. On this basis, the company has cooperated strategically with Whirlpool of the United States and successfully transformed into "Whirlpool (China) Co., Ltd.", starting a new round of leapfrog development.

Whirlpool Corporation is one of the world's largest manufacturers of large household appliances, founded in 1911, headquartered in Pentium Harbor, Michigan, USA, with 8 well-known international brands such as Whirlpool, Matech, Amarna, etc., with business in more than 170 countries and regions around the world, with 47 production bases, 26 R&D centers and 4 design centers around the world. Provide global consumers with 9 series of home appliances with excellent quality.

Whirlpool (China) Co., Ltd. takes the former Hefei Sanyo Company as a platform, integrates Whirlpool's original R&D, quality manufacturing and sales teams in the Chinese market, establishes a national technology center and a nationally accredited laboratory, simultaneously shares Whirlpool's latest global research results, carries out independent research and development, and actively integrates into the global innovation system.

On the basis of having a local management culture, Whirlpool China fully draws on and absorbs Whirlpool's corporate culture, inherits the tradition of innovation and integrity under the guidance of Whirlpool's values, and strives to build the company into China's largest washing machine manufacturer, the top three refrigerator manufacturers and China's first export electrical appliance enterprise. The company has jointly built 8 million washing machines, 4 million refrigerators, 10 million microwave ovens, 20 million sets of inverter motors, and the comprehensive development of new categories and new products, which has become one of the two poles of Whirlpool's development in the world. In the new era, the company is based on the local, facing the world, reform and innovation, and actively make unremitting efforts to make China's home appliance industry bigger and stronger, contribute to Hefei becoming a world-class home appliance industry base, and enjoy the high-quality life brought by advanced technology for global consumers.

Hefei Royalstar Sanyo Electric Co., LtdIt is a Sino-Japanese joint venture jointly invested by the former Royalstar Group Company and Japan's Sanyo Electric Co., Ltd., located in Hefei High-tech Industrial Development Zone, officially put into operation in November 1994, and officially listed on the Shanghai Stock Exchange in July 2004 (stock code: 600983). The company mainly produces washing machines, microwave ovens and core components and other products, and the market share of washing machines and microwave ovens ranks third in the industry, the first place in international brands, and enters the first camp of China's home appliance industry.

About the Acquisition:In October 2014, Whirlpool announced that it had officially acquired 51% of the shares of Hefei Royalstar Sanyo Electric Co., Ltd. (Hefei Sanyo) and became its controlling shareholder. The company changed its name to Whirlpool (China) Co., Ltd.


This brand introduction page is provided with graphic information PP1003709 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer