Haier Electric Appliance Group Co., Ltd., commander, Haier Group's customized home appliance brand in the Internet era, advocating a personalized, fashionable and simple lifestyle, is favored by young consumer groups, a complete set of home appliance solution providers and virtual and real integration channel providers
Commander Electric is a home appliance brand under Haier Group, and it is Haier's customized home appliance brand in the Internet era. The consumer is the "designer" of the commander product, and the commander product is the product that is produced in full accordance with the needs of consumers. "Pragmatism" is the design concept of Commander Home Appliances. Before product design and development, the commander brand home appliances will conduct the most extensive market research in the world, and through the analysis of the segmentation of the consumer's demand structure, they are all developed according to the specific needs of consumers, so some of its practical functions and overall cost performance are incomparable to other brands. On April 15, 2013, the commander color TV landed in Haier Mall in a high-profile manner.
Commander is the third sub-brand of Haier Group after Haier and Casarte, and it is a customized home appliance brand launched by Haier Group in the context of the Internet era. In 1998, the commander brand was exported to the European market as an overseas marketing platform, and in 2011, the commander was unveiled with a new positioning of "customized home appliance brand".
Through the virtual and real integration mode, the commander can quickly obtain the personalized needs of users online (Internet) and quickly meet the needs of users offline. Using Haier's R&D technology advantages, and relying on the advantages of Haier Group's four networks (virtual network, marketing network, logistics network, and service network), the timeliness and perfection of product production, distribution and complete services are fully guaranteed. With a simple business model and unique functional design, it is a new brand that is more in line with the needs of consumers in the Internet era! The target group of the commander brand is mainly young consumer groups who advocate individuality, fashion and simple lifestyle.
