Founded in Sweden in 1912, it is a strong brand of vacuum cleaners and household refrigerators, and the world's largest manufacturer of kitchen equipment, cleaning and washing equipment, and outdoor appliances
Electrolux is the inventor of the vacuum cleaner, and after nearly 100 years of continuous development and innovation since the first vacuum cleaner was born in 1912, Electrolux has grown to become a global leader in household and commercial appliances, selling more than 40 million products annually in more than 150 countries around the world. Adhering to the brand concept of "think what you think", we focus on technological innovation.
Electrolux's founder, Elke Weingrin, invented the world's first household vacuum cleaner in 1912 and the first household refrigerator in 1925. Over the next 70 years, Electrolux acquired and merged nearly 400 home appliance manufacturers and brands, including food service facilities and garden equipment in addition to traditional household appliances, and became a professional home appliance manufacturer.
Since its establishment, Electrolux has acquired and merged nearly 400 home appliance manufacturers and brands, the company has about 100,000 employees, has more than 20 factories in Europe, and has sales of more than 16 billion US dollars in 2004, accounting for 25% of the world home appliance market. 350 million households around the world own or use Electrolux appliances. As you can imagine, more and more people are connecting their lives to Electrolux. Electrolux has always pursued a multi-brand strategy and has more than 50 strong brands around the world, such as Electrolux, AEG, Zanussi, Frigidair, Eureka and Husqvarna.
Electrolux is a "thoughtful and innovative designer", and all design and product innovation is based on "intimate design". This is a deeply ingrained Scandinavian concept and principle that aims to elevate and apply a deep understanding of customer needs at all levels of the brand experience. It encompasses all aspects of a product's lifespan, including functionality, practicality, touch and feel, visual aesthetics and the overall user experience, from the moment the customer becomes interested, to purchase, installation, use and final disposal. The design must enable users to love and want to have, while ensuring that it meets their expectations in terms of rationality/functionality.
