Tupperware (China) Co., Ltd., founded in 1938, is a well-known brand in the household products industry, focusing on food preservation, preparation, cooking, storage, meals, cleaning, leisure and other high-quality products of home furnishing solutions
Tupperware, a world-renowned home furnishings brand, is headquartered in Orlando, Florida, USA.
More than 70 years of history, more than 70 subsidiaries worldwide. Production bases have been set up in 15 countries, such as the United States, France, Australia, South Korea, China, etc. More than 8,000 kinds of products have been launched, which sell well in more than 100 countries and regions around the world.
We are committed to designing high-quality products that combine practicality and beauty, and provide consumers with a series of products such as food preservation, preparation, cooking, storage, meal serving, and cleaning.
母公司Tupperware Brands Corporation旗下拥有多个品牌，包括Tupperware，BeautiControl，Fuller Cosmetics，NaturCare，Armand Dupree，Avroy Shlain，Nutrimetics，Nuvo和Swissgarde等品牌。
Tupperware China:
Tupperware (China) Co., Ltd. was established in December 1995 as a wholly owned enterprise in the United States and officially opened for business at the end of 1996. Headquartered in Guangzhou, with branches in Beijing, Shanghai, Chengdu, Changchun and Xi'an, and operations in more than 300 cities and regions across the country. It has a modern factory in Guangzhou, with advanced injection molding technology and production lines, and adopts global unified raw materials and quality inspection standards. The factory has passed the Lloyd's Register ISO9001:2008 quality system certification, and the production process and quality control are strict and efficient. In addition to meeting domestic demand, the products are also exported to Europe, the United States and Australia. In 2000, it began to set up franchise stores in China, and took the membership system as the development strategy, and now has thousands of stores/counters and hundreds of thousands of members across the country.
"Do value not price": Tupperware is committed to providing customers with value-for-money high-quality household products and personalized shopping experience, and will not participate in the competition of low-end products; "Say it's good to use" is a significant feature of Tupperware products. Implement an "experiential marketing" strategy, engage with consumers, and strive to create a beautiful experience for customers using Tupperware products, which is one of the reasons why customers are highly loyal to Tupperware products. The main way to achieve experiential marketing is the colorful "Tupperware Product Demonstration Meeting"; Implement a consumer membership system (Tupperware Wonderful Life Club), and every month the company publishes a "Tupperized Life" magazine, which will publish product and promotional information and a variety of home knowledge. Each issue of "Tupperware Life" will be mailed to every member, and many members will return to Tupperware stores/counters to buy their favorite products after receiving "Tupperware Life"; "Business is life": We position the Tupperware store as a "Tupperware lifestyle restaurant", because here consumers can not only buy Tupperware quality products, but also learn all kinds of knowledge about housekeeping and meet many new friends in life.
