
Shanghai Longtou (Group) Co., Ltd., Minguang, a well-known home textile brand, began in 1935, China time-honored brand, Shanghai famous brand, Shanghai famous trademark, textile brand management and international trade as the core business of listed companies
Shanghai Longtou (Group) Co., Ltd. is one of the first joint-stock listed companies in China (stock code: 600630), with textile brand management and international trade as its core business, and its core business development is composed of four major business divisions: knitting, home textiles, apparel and international trade.
The company has well-known brands such as "Three Guns", "Chrysanthemum", "Conch", "Minguang", "Phoenix", "Zhongpai 414" and "Queen" that enjoy a good reputation in the domestic market. In the 2014 list of China's most valuable brands released by the World Brand Lab, the brand value of "Three Guns" and "Conch" was 2.891 billion yuan and 2.792 billion yuan respectively. The company controls a huge domestic sales network composed of more than 8,000 marketing outlets, and its products are all over the domestic high-end department stores, specialty stores and supermarket chains, and the underwear marketing network is evaluated by Morgan Stanley as "the most complete marketing channel in China's underwear market". The company's international trade business covers more than 80 countries and regions on five continents.
The company has a modern textile manufacturing base for knitting, clothing, home textiles, etc., and has passed a number of international certifications such as ISO9001:2008 and WRAP, and has two research institutes of knitting and decoration. The export knitted fabrics and knitted garments produced by "Three Guns", with strong design, research and development, production and processing capabilities, provide a strong guarantee for the company's brand development.