Shanghai famous brand products, the earliest established brand thermal underwear enterprises in China, involving thermal underwear/home wear/underwear/tights/home textiles and other categories

Shanghai Zhaolin Industrial Co., Ltd. was established in Shanghai on July 1, 1996, is the earliest established brand thermal underwear manufacturer in China, mainly engaged in the development and management of its own thermal underwear brand, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. At present, its production and R&D direction is becoming more and more comprehensive, involving thermal underwear, home wear, underwear, tights, home textiles, men's and women's clothing, children's clothing and many other categories of products. In the company's 20 years of development history, it has won more than 100 honors and awards at home and abroad! Up to now, the company has already moved towards product diversification and comprehensiveness, in order to bring more comfortable and healthy products to the majority of users.

On July 1, 1996, Shanghai Zhaolin Industrial Co., Ltd., founded by Yu Zhaolin, a native of Shanghai, was formally established. Yu Zhaolin following the metal cotton, space cotton, down, wool wool and other underwear raw materials, to create a "moisture conduction and warm velvet" as the main raw material of composite thermal underwear, Yu Zhaolin" brand is still by some brand consulting agencies as one of the dominant brands of China's thermal underwear.

In 2003, the company carried out a comprehensive reorganization, with Zhou Shuyu as the chairman, led a group of young and strong returned students, masters, bachelors and other cutting-edge decision-making management and employees, and took the lead in launching skin care underwear in the same industry after the reorganization. Through several years of exploration and innovation, skin care underwear has gradually entered people's field of vision, and it also indicates the beginning of the third transformation of Xinzhaolin from thermal underwear to skin care underwear.

On April 1, 2010, in the 90s of the last century, the popular "underwear king" Shanghai "Yu Zhaolin" changed the owner, and the acquirer behind it was a private enterprise in Dachen Town, Yiwu, which had been OEM production for its previous OEM production. The delivery of the "Yu Zhaolin" trademark and all the company's assets has been completed, and the company's operating structure is being reorganized recently to start a new round of investment.

In 2016, Rural Taobao joined hands with Yu Zhaolin to hold a large-scale charity activity of "Love with Me" to care for the elderly and left-behind children in rural areas.