Founded in 1997, a leading brand of thermal underwear, a famous trademark in Shanghai, a full-category consumer goods provider covering home textiles/mother and child/clothing/electrical appliances and other industries, it was upgraded to Antarctic e-commerce in 2015, committed to brand licensing, one-stop e-commerce ecological services, supply chain management and other businesses
Antarctica，创立于1997 year，首创Thermal underwear，开创了中国内衣行业发展的新道路。历经18年的成长蜕变，Antarctica已经在内衣、母婴、服装、床品&布艺、厨品、鞋品、服饰配件、户外、家电等9大品类的55大类目产品线中取得突出的成绩，努力打造让用户尖叫的产品，创造极致的用户体验。
Antarctic e-commerceFormerly known as Antarctic, headquartered in Shanghai, it is a listed company focusing on brand licensing, one-stop e-commerce ecological services, supply chain management and other businesses, the company's stock code is 002127, with a GMV of nearly 5 billion yuan in 2015 and a revenue of 630 million yuan in 2016.
With the strategic idea of "building a brand and building an ecology", Antarctic e-commerce strives to build a multi-gradient and multi-dimensional brand matrix while creating "Antarctic people" famous products, creating a complete and rich brand ecological chain, and finally becoming the leader of China's brand ecological chain. At present, the company's traditional LOGO brand, IP brand and CP brand are parallel, covering brands such as Antarctica, Cartille crocodile, Palando, PONY COLLECTION, etc., and the business category also focuses on the development of all categories.It spans underwear, men's wear, women's wear, home textiles, maternal and child clothing and supplies, clothing accessories, bags, outdoor, home daily use, personal care and many other fields.
Antarctic e-commerce will continue to consolidate and expand brand licensing business, one-stop e-commerce ecological service services, flexible supply chain business, etc., focus on the construction of brand matrix derivative content matrix and tool matrix, continuously develop new profit growth points, and open up various business matrices to achieve a full range of sharing economy such as channels, manpower, and capital.
