Hangzhou Wanshili Silk Culture Co., Ltd., founded in 1975, is a modern enterprise group focusing on silk textiles and cultural creativity, and engaged in biotechnology, asset management, financial management and other industries
Founded in 1975, after 40 years of development, Wanshili Group Co., Ltd. has become a modern enterprise group with silk textile, cultural creativity as the main business (one industry), supplemented by biotechnology, asset management, financial management and other industries (diversified operation).
In 1999, the "Wanshili" trademark was recognized as "well-known protection" by the State Administration for Industry and Commerce, which is the first well-known protection in the domestic silk industry. In 2004, "Wanshili brand silk fabric" was awarded as "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. In 2011, Wansli Group was awarded the "National Enterprise Technology Center Certification" (the only one in the silk industry) by the National Development and Reform Commission, and was recognized as the "Zhejiang Enterprise Research Institute" (the only one in the silk industry), and its three holding subsidiaries are provincial high-tech enterprises. Wansli Group is the only enterprise in China's business community to participate in the four major events of APEC meeting, Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games at the same time, and has been called "the phenomenon of Wansli in world-class events" by major media, and has been ranked as "China's Top 500 Private Enterprises" for nine consecutive years.
In recent years, Wansli Group has excavated, inherited and promoted Chinese silk culture, combined traditional silk with cultural creativity and high-tech, "jumped out of silk to make silk", "changed the initial understanding of silk as fabrics", and expanded and developed three innovative areas of silk cultural products, high-end silk decorations and silk artworks on the basis of traditional silk fabrics and silk clothing, and walked out of a "traditional silk industry, cultural creativity, high-tech = silk emerging industry" The road of transformation and upgrading of Zhejiang's silk industry, which is full of infinite vitality and vitality, has become a model sample of the gorgeous transformation of traditional private enterprises.
With the courage of ten years of sharpening a sword, Wansli Group has initially realized the leap from "product manufacturing" to "cultural creation", and completed the first transformation and upgrading from "traditional industry" to "cultural and creative industry". In the past two years, Wansli Group has accelerated the brand internationalization strategy, through the acquisition of the well-known French silk company MARC ROZIER, and the hiring of the CEO of Hermes's original silk sector, the linkage of four online and offline brands has been gradually formed, and the clarion call from "cultural creation" to "brand building" has been officially sounded, and with this as a symbol, it has promoted the secondary transformation and upgrading of Wansli from a "service-oriented brand" to a "consumer-oriented brand".
Wansli Group always believes that the development of a century-old enterprise must focus on three-dimensional integration, social responsibility determines the height of the enterprise, the international vision determines the width of the enterprise, and the culture determines the depth of the enterprise. Especially on the road of excavating, inheriting and promoting Chinese silk culture, Wansli Group has always been with a pragmatic mentality, along the footprints of history, and sparing no effort to pursue its dreams. In 2015, China's first silk culture talk show "Silk Road Code" landed on the WeChat platform, which is another dedication of Li Jianhua, lecturer and president of CCTV 100 forums after "Dream of Red Mansions • Silk Code", and it is also another exploration of Wansli Group's pioneering and innovative efforts to spread silk culture with Internet thinking and practice the "Internet" action plan.
At the same time, in recent years, we have been cautious in our words and deeds, paid attention to research, and compiled and published more than 3.5 million words of silk culture books such as "Soft Power Series"; We have wind and sand on our heads, stepped on loess, traveled thousands of miles to the corners of the ancient Silk Road, recorded and broadcast nearly 100 silk cultural TV programs such as "Words Say Silk" and "Silk Travels the World"; We are based in Hangzhou, promote culture, and host the Chinese Silk Culture Forum every year; We traveled all over the world, restored history, and let the ancient silk paintings lost overseas in the Dunhuang Scripture Cave "go home"; We respect art, attach importance to inheritance, and protect the intangible cultural heritage (silk weaving skills); We funded our own funds, searched for treasures, and established the Silk Culture Museum, China's first private enterprise, and so on. These efforts have not only achieved cultural value, but also achieved higher economic value in leading the hot spots of silk culture discussion and leading the direction of industrial development.
In 2015, the Wansli Silk Culture Museum was designed and built by Wansli people themselves, integrating modern high-tech 4D technology and exquisite historical relics; Silk and silk costume art exhibition center with high-end and fashion as the main focus; With silk culture as the characteristics of dish development and exquisite silk as the decorative material, the silk characteristic theme restaurant has fully settled in the Wansli International Silk Exchange, No. 68 Tiancheng Road, and the production base of Xiasha Wansli Silk Industrial Park, which is located by the West Lake, which has restored the "Hangzhou Weaving House" that has disappeared for hundreds of years with the power of Wanshili, and has an annual output of 9 million square meters of various digital printing fabrics, has officially opened a new round of development of Wansli.
Chinese silk has endowed Wanshili with profound cultural connotation and infinite development momentum. Silk is the root and soul of Wanshili, is the dream of Wanshili, and Wansli Group is determined to be the inheritor of Chinese silk culture. Silk is not only profitable, but also Chinese and the world! In the future, our mission is to inherit the Chinese silk culture, transform the 5,000-year-old silk industry into a fashion industry, an environmental protection industry, and an art industry, change traditional industries with network technology, mobile technology, and data technology, and strive to achieve a century-old enterprise, so that silk will have a splendid future in the modern space!
