Founded in 1969 and entered China in 2002, it is a world-renowned strategic positioning consulting company, a practitioner of localization strategy in China, and has created many successful cases in the industry

Trout & Partners（Trout伙伴公司）是一家全球出色的战略定位咨询公司，由"定位之父"杰克•Trout先生创建。公司总部设在United States，在全球27个国家和地区设有分部，由熟谙当地的合伙人及专家为企业提供战略定位咨询。

Trout中国公司于2002年成立，是Trout & Partners的中国区分支机构，专注于将全球出色的战略定位实践带到中国，协助中国企业以定位带领战略，实现更效率经营，成为行业典范。

Over the years, as a strategic consultant, Trout has escorted the development of Chinese enterprises and created many successful cases in the industry.