Al Reese, the world's most influential strategic positioning master and the father of positioning, founded Reese Strategic Positioning Consulting in New York in 1963. Reese Consulting has given birth to the "Positioning Theory", a concept that has had the greatest impact on U.S. marketing in history, serving many Fortune Global 500 companies.
In 2007, Zhang Yun, the inheritor of Al Rees, led the team to introduce positioning theory and global experience to China, and served customers including Moutai, Wanglaoji, Great Wall Motor, Xijiu, Robam Appliances, Jack Sewing Machine, Yuhong Waterproof, Jinmailang, Junlebao, Xiangpiaopiao, etc. Reese China is a strategic positioning consulting company that provides global strategic consulting services for Chinese enterprises and provides services for enterprises to break through the bottleneck of 100 billion yuan.
In the 21st century, Reese Consulting has once again pioneered the strategy and methodology of "category innovation" to provide enterprises with a strategic path for sustainable growth. As a globally recognized pioneer and leader of strategic positioning consulting, Rees Consulting has transformed itself as a pioneer and leader of category innovation strategy, leading the new business era.
In the past five years, Rees Consulting has assisted Chinese enterprises to create a new miracle in the practice of strategic consulting in China and even the world, such as the growth of yogurt, the growth of building materials, the growth of bottled water, the growth of off-road SUV, the growth of condiments, etc.
