Founded in 1989, Fujian Province famous trademark, children's daily necessities and gifts supplier, products with exquisite appearance and modeling best-selling domestic and foreign markets

Fujian Xindai Industrial Co., Ltd. (formerly Fuzhou Xindai Stationery Co., Ltd.) was established in 1989, which is a wholly Taiwanese-owned enterprise and the earliest foreign-funded enterprise in the stationery industry to invest in Chinese mainland. As the head office of the new generation of enterprises, the new generation company has 16 wholly-owned branches in Beijing, Shanghai, Nanjing, Shenyang, Harbin, Chengdu, Xi'an, Dalian, Qingdao, etc., and has general agents and offices in Guangzhou, Chongqing, Zhengzhou, Shantou, Urumqi, Tianjin, Shijiazhuang and other 12 cities and regions, forming a unified planning, unified leadership, set science, industry, trade, production, supply and marketing as one of the new generation enterprise management system. The new generation of "Watermelon Taro", "KIKICOCO", "HEHAHO", "Sweet Bee" and other trendy stationery, children's daily necessities and boutiques, gifts produced by the company are sold in 30 provinces, municipalities and autonomous regions across the country, and are exported to the United States, France, Japan, Singapore, Indonesia, Thailand, the Philippines, South Korea and other parts of the world, and are well received by merchants at home and abroad.

The new generation company has always paid attention to the scientific and technological content of products, and has been approved by the end of 2000 with 46 national patents. In 1990, the company produced the first pen sharpener in Chinese mainland, which filled the domestic gap with its advanced pen sharpening technology and convenient, hygienic and reliable performance. Over the past few years, the company has produced a series of products such as "New Generation", "Watermelon Taro", "KIKICOCO", "HEHAHO", "Sweet Bee", etc., including pencil sharpeners, school bags, colored pens, pencil cases, ballpoint pens, gel pens, staplers, photo albums, photo frames, all kinds of kettles, tableware sets and other stationery and children's daily necessities. These products cater to the world trend with novel design and exquisite appearance, and lead the way among similar products in China.

At the same time, the company has achieved economic benefits, and more importantly, it has shown its vast social benefits, which has driven the manufacturing level of the domestic stationery industry as a whole. At the same time, the sales of "New Generation", "Watermelon Taro", "KIKICOCO", "HEHAHO" and "Sweet Bee" series products have always ranked in the forefront of the domestic market share, and have won many awards. In 1999, the trademark of "Watermelon Taro" was recognized as "Famous Trademark of Fujian Province", and in 2000, the new generation of "Watermelon Taro" student stationery series won the title of "Famous Brand Product of Fujian Province".