Shanghai Famous Trademark, Writing Instruments/Student Stationery/Office Stationery/Children's Art and other products design/R&D/manufacturing and sales of listed companies
Shanghai Chenguang Stationery Co., Ltd. (hereinafter referred to as "Chenguang Stationery") is a comprehensive stationery supplier that integrates creative value and service advantages, advocates fashion stationery lifestyle, and provides solutions for learning and working scenarios, mainly engaged in the design, research and development, manufacturing and sales of Chenguang and its affiliated brands of student stationery, office stationery, children's art and other products.
As a well-known enterprise in China's stationery industry, the company has formed four major product camps for children, students, office and fashion, covering 10 categories and 54 sub-categories of stationery product series, and the breadth and depth of the product line are in the forefront of the domestic stationery industry. Especially in the field of pen making, it has ranked first among the top ten enterprises in China's light industry pen industry for four consecutive years. In recent years, various products of Chenguang stationery can be seen at national high-end conferences such as APEC meetings, Boao Forum for Asia, and global CEO conferences.
Headquartered in Shanghai, China, the company has an industrial park covering a total area of 350 acres - Chenguang Stationery Industrial Park. At present, the park has a full-process production workshop, exquisite pen nib manufacturing technology, advanced mold engineering and equipment research and development center, and has a huge scale manufacturing capacity and advanced integration capabilities of the whole industry chain. The storage capacity of the automated three-dimensional warehouse exceeds 500,000 boxes, and the daily throughput capacity exceeds 60,000 boxes. In addition, the China Pen Industry Base and the China Pen Center are located here.
Adhering to the core values of "sincerity, dedication, collaboration and win-win", the company has an advanced team of multinational designers, and constantly integrates creative teams and external high-quality resources from all over the world to develop high-quality stationery products, and always maintains its advanced position in product function and design. At the same time, the company strives to show Chenguang's product creativity and brand concept to the world through the efficient integration of important global resources such as raw materials, technology, capital, market, talent and creativity.
The company also actively explores licensing cooperation with internationally renowned animation brands, and has successively obtained stationery authorizations from Miffy, Snoopy, Dongji, Picasso and other brands. In addition, it has successively cooperated with Han Han, EF Education, well-known illustrators, and Tongji University to develop product solutions based on the thinking of Internet users, and has become a leader in multiple market segments by virtue of its innovation ability.
With the marketing strategy of "partners in the world", the company has built a huge marketing network of "more than 1,000 supply chain partners, 30 first-level (provincial) partners, nearly 1,200 second- and third-level partners, and more than 70,000 Chenguang stationery model stores, franchise stores and office membership stores" nationwide, with products covering more than 100 countries and regions and partners all over the world.
In recent years, the company has been exploring emerging business models. In 2012, in the field of retail business, the company created a direct-operated large store model of Chenguang Life Hall targeting young consumers. In 2013, the new Chenguang Kelip office direct sales service platform was officially launched. In May 2014, the company launched the strategic project of the Internet era, began to develop exclusive products for the Internet, and in January 2015, Shanghai Chenguang Information Technology Co., Ltd. was formally established. In February of the same year, the company formally established the office division and fully entered the professional office field; In July, the Children's Art Division was established with Internet thinking, which is committed to providing growth solutions for children aged 3-14. In 2016, the high-value business department of Chenguang Stationery and the 2.0 project of Chenguang Life Hall were launched successively, injecting new vitality into the company's future development.
On January 27, 2015, the company was listed on the Shanghai Stock Exchange and officially announced the listing of Chenguang Stationery on the A-share main board (stock code: 603899).
